Australia Wellness Tourism Market Size & Outlook, 2022-2030

The wellness tourism market in Australia is expected to reach a projected revenue of US$ 29.8 billion by 2030. A compound annual growth rate of 15.3% is expected of Australia wellness tourism market from 2023 to 2030.
Revenue, 2022 (US$B)
$9.5
Forecast, 2030 (US$B)
$29.8
CAGR, 2023 - 2030
15.4%
Report Coverage
Australia

Australia wellness tourism market highlights

  • The Australia wellness tourism market generated a revenue of USD 9.5 billion in 2022 and is expected to reach USD 29.8 billion by 2030.
  • The Australia market is expected to grow at a CAGR of 15.3% from 2023 to 2030.
  • In terms of segment, lodging was the largest revenue generating service in 2022.
  • Wellness Activities is the most lucrative service segment registering the fastest growth during the forecast period.


Wellness tourism market data book summary

Market revenue in 2022USD 9.5 billion
Market revenue in 2030USD 29.8 billion
Growth rate15.3% (CAGR from 2022 to 2030)
Largest segmentLodging
Fastest growing segmentWellness Activities
Historical data2016 - 2021
Base year2022
Forecast period2023 - 2030
Quantitative unitsRevenue in USD billion
Market segmentationIn-country Transport, Lodging, Food & Beverage, Wellness Activities, Shopping
Key market players worldwideHilton Worldwide Holdings Inc, Accor SA, Hyatt Hotels Corp Class A, Marriott International Inc Class A, New World Development Co Ltd, InterContinental Hotels Group PLC ADR, Four Seasons Hotels and Resorts


Other key industry trends

  • In terms of revenue, Australia accounted for 1.2% of the global wellness tourism market in 2022.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, Thailand wellness tourism market is projected to lead the regional market in terms of revenue in 2030.
  • Thailand is the fastest growing regional market in Asia Pacific and is projected to reach USD 91.4 billion by 2030.

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Wellness Tourism Market Companies

Name Profile # Employees HQ Website

Australia wellness tourism market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to wellness tourism market will help companies and investors design strategic landscapes.


Lodging was the largest segment with a revenue share of 23.16% in 2022. Horizon Databook has segmented the Australia wellness tourism market based on in-country transport, lodging, food & beverage, wellness activities, shopping covering the revenue growth of each sub-segment from 2016 to 2030.


As per Global Wellness Economy Monitor (GWEM), Australia was in the top five wellness tourism markets in the Asia Pacific region in 2019. The country’s clean, green environment, homegrown plants with health properties, and importance of cultural traditions make it a popular destination for wellness tourism in Australia.

Wellness tourism includes experiences that directly relate to enhancing or maintaining personal well-being, including visiting a health spa and a well-being or sanctuary center. Australia has numerous areas of high-level natural amenities, which lend themselves to wellness tourism.

Daylesford in Victoria and Byron Bay in New South Wales have grown in eminence as wellness destinations owing to their diversity of health & wellness activities on offer. According to Tourism Australia, about 0.9 million visitors in 2018 engaged in wellness tourism in Australia and 38% of all wellness tourists are domestic day trippers.

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Target buyers of Australia wellness tourism market databook

  • Our clientele includes a mix of wellness tourism market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the Australia wellness tourism market, including forecasts for subscribers. This country databook contains high-level insights into Australia wellness tourism market from 2016 to 2030, including revenue numbers, major trends, and company profiles.

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Australia wellness tourism market size, by service, 2016-2030 (US$B)

Australia Wellness Tourism Market Share, 2022 & 2030 (US$B)

Australia wellness tourism market size, by service, 2016-2030 (US$B)

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