Asia Pacific Wellness Tourism Market Size & Outlook

The wellness tourism market in Asia Pacific is expected to reach a projected revenue of US$ 470.4 billion by 2030. A compound annual growth rate of 15.1% is expected of Asia Pacific wellness tourism market from 2023 to 2030.
Revenue, 2022 (US$B)
$152.2
Forecast, 2030 (US$B)
$470.4
CAGR, 2023 - 2030
15.1%
Report Coverage
Asia Pacific

Asia Pacific wellness tourism market highlights

  • The Asia Pacific wellness tourism market generated a revenue of USD 152.2 billion in 2022.
  • The market is expected to grow at a CAGR of 15.1% from 2023 to 2030.
  • In terms of segment, lodging was the largest revenue generating service in 2022.
  • Wellness Activities is the most lucrative service segment registering the fastest growth during the forecast period.
  • Country-wise, Thailand is expected to register the highest CAGR from 2023 to 2030.


Asia Pacific data book summary

Market revenue in 2022USD 152.2 billion
Market revenue in 2030USD 470.4 billion
Growth rate15.1% (CAGR from 2022 to 2030)
Largest segmentLodging
Fastest growing segmentWellness Activities
Historical data covered2016 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD billion
Market segmentationIn-country Transport, Lodging, Food & Beverage, Wellness Activities, Shopping
Key market players worldwideHilton Worldwide Holdings Inc, Accor SA, Hyatt Hotels Corp Class A, Marriott International Inc Class A, New World Development Co Ltd, InterContinental Hotels Group PLC ADR, Four Seasons Hotels and Resorts


Other key industry trends

  • In terms of revenue, Asia Pacific region accounted for 18.7% of the global wellness tourism market in 2022.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 470.4 billion by 2030.

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Wellness Tourism Market Companies

Name Profile # Employees HQ Website

Asia Pacific wellness tourism market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to wellness tourism market will help companies and investors design strategic landscapes.


Lodging was the largest segment with a revenue share of 23.26% in 2022. Horizon Databook has segmented the Asia Pacific wellness tourism market based on in-country transport, lodging, food & beverage, wellness activities, shopping covering the revenue growth of each sub-segment from 2016 to 2030.


The Asia Pacific wellness tourism market is majorly driven by countries such as China, India, Malaysia, South Korea, and Thailand. Japan dominated the overall regional market in terms of revenue in 2022. Its large market share can be attributed to the increased expenditure in the tourism sector.

According to Global Wellness Institute, the number of wellness tourism trips in Asia Pacific was 209.5 million in 2020. The market in the Asia Pacific is estimated to witness lucrative growth due to the growing popularity of various exotic destinations such as China, India, Malaysia, Indonesia, Thailand, and Singapore.

In addition, the proliferation of hotel chains with centers offering massages, spa treatments, herbal treatments, and rejuvenation programs is projected to positively impact the market growth in the region.

Reasons to subscribe to Asia Pacific wellness tourism market databook:

  • Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
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  • Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.

Target buyers of Asia Pacific wellness tourism market databook

  • Our clientele includes a mix of wellness tourism market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Asia Pacific wellness tourism market, including forecasts for subscribers. This continent databook contains high-level insights into Asia Pacific wellness tourism market from 2016 to 2030, including revenue numbers, major trends, and company profiles.

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Asia Pacific wellness tourism market size, by country, 2016-2030 (US$B)

Asia Pacific Wellness Tourism Market Share, 2022 & 2030 (US$B)

Asia Pacific wellness tourism market size, by country, 2016-2030 (US$B)

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