U.S. Weight Loss Supplements Market Size & Outlook
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U.S. weight loss supplements market highlights
- The U.S. weight loss supplements market generated a revenue of USD 8,567.2 million in 2024 and is expected to reach USD 17,973.5 million by 2030.
- The U.S. market is expected to grow at a CAGR of 13.1% from 2025 to 2030.
- In terms of segment, powder was the largest revenue generating type in 2024.
- Pills is the most lucrative type segment registering the fastest growth during the forecast period.
Weight loss supplements market data book summary
| Market revenue in 2024 | USD 8,567.2 million |
| Market revenue in 2030 | USD 17,973.5 million |
| Growth rate | 13.1% (CAGR from 2024 to 2030) |
| Largest segment | Powder |
| Fastest growing segment | Pills |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Liquid, Powder, Softgels, Pills |
| Key market players worldwide | Glanbia PLC, Abbott Laboratories, Nestle SA, The Kraft Heinz Co, PepsiCo Inc, Ajinomoto Co Inc, GSK PLC ADR, Herbalife Ltd, WK Kellogg Co, Amway Malaysia Holdings |
Other key industry trends
- In terms of revenue, U.S. accounted for 25.9% of the global weight loss supplements market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. weight loss supplements market is projected to lead the regional market in terms of revenue in 2030.
- U.S. is the fastest growing regional market in North America and is projected to reach USD 17,973.5 million by 2030.
Powder was the largest segment with a revenue share of 37.73% in 2024. Horizon Databook has segmented the U.S. weight loss supplements market based on liquid, powder, softgels, pills covering the revenue growth of each sub-segment from 2018 to 2030.
The U.S. weight loss supplements market is expected to witness significant growth due to the presence of several key supplement providers, such as Nestlé, New Chapter, Inc., and others operating in the country. Furthermore, the players operating in the country offer various types of supplementation products such as multivitamins and botanicals.
Thus, market competition in the country is expected to significantly increase in the near future. Furthermore, growing efforts by leading market players to develop novel health supplements to meet evolving product demand are projected to offer significant growth opportunities for the market.
For instance, in September 2024, Kourtney Kardashian Barker's supplement brand, Lemme, launched Lemme GLP-1 Daily, an all-natural supplement aimed at boosting GLP-1 hormone levels. The innovative capsule is designed to reduce hunger and cravings while supporting healthy weight management. Such initiatives are expected to boost the market over the forecast period.
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Weight Loss Supplements Market Scope
Weight Loss Supplements Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Amway Malaysia Holdings | View profile | - | Petaling Jaya, Selangor, Malaysia, Asia | http://www.amway.my |
| Ajinomoto Co Inc | View profile | 43318 | 15-1, Kyobashi 1-chome, Chuo-ku, Tokyo, Japan, 104-8315 | http://www.ajinomoto.co.jp |
| The Kraft Heinz Co | View profile | 36000 | One PPG Place, Pittsburgh, PA, United States, 15222 | https://www.kraftheinzcompany.com |
| WK Kellogg Co | View profile | 3150 | One Kellogg Square, Battle Creek, MI, United States, 49016-3599 | https://www.wkkellogg.com |
| Herbalife Ltd | View profile | 9200 | Ugland House, South Church Street, P.O. Box 309GT, Grand Cayman, Cayman Islands, KY1-1104 | https://www.herbalife.com |
| PepsiCo Inc | View profile | 318000 | 700 Anderson Hill Road, Purchase, NY, United States, 10577 | https://www.pepsico.com |
| Glanbia PLC | View profile | 5534 | Ring Road, Glanbia House, Kilkenny, Ireland, R95 E866 | https://www.glanbia.com |
| GSK PLC ADR | View profile | 70200 | 980 Great West Road, Brentford, Middlesex, United Kingdom, TW8 9GS | https://www.gsk.com |
| Nestle SA | View profile | 270000 | Avenue Nestle 55, Vevey, Switzerland, CH-1800 | https://www.nestle.com |
| Abbott Laboratories | View profile | 114000 | 100 Abbott Park Road, Abbott Park, IL, United States, 60064-6400 | https://www.abbottinvestor.com |
US Type - Weight Loss Supplements Market size, 2024 - 2030 (US$M)
U.S. Weight Loss Supplements Market Outlook Share, 2024 & 2030 (US$M)
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