Market revenue in 2024 | USD 305.6 million |
Market revenue in 2030 | USD 610.5 million |
Growth rate | 12.2% (CAGR from 2024 to 2030) |
Largest segment | Powder |
Fastest growing segment | Pills |
Historical data | 2018 - 2023 |
Base year | 2024 |
Forecast period | 2025 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Liquid, Powder, Softgels, Pills |
Key market players worldwide | Glanbia PLC, Abbott Laboratories, Nestle SA, The Kraft Heinz Co, PepsiCo Inc, Ajinomoto Co Inc, GSK PLC ADR, Herbalife Ltd, WK Kellogg Co, Amway Malaysia Holdings |
Powder was the largest segment with a revenue share of 37.7% in 2024. Horizon Databook has segmented the South Africa weight loss supplements market based on liquid, powder, softgels, pills covering the revenue growth of each sub-segment from 2018 to 2030.
South Africa has one of the highest obesity rates in sub-Saharan Africa, particularly among urban populations, driving demand for weight management solutions. As disposable incomes rise, more consumers are willing to invest in products that support their health and appearance.
There is a growing preference for natural and herbal-based supplements, influenced by traditional African remedies, with ingredients like Garcinia Cambogia, green tea extract, and Moringa gaining popularity.
South African consumers are also drawn to products that align with the global wellness trend, including gluten-free and vegan options. The growth of e-commerce platforms has expanded access to a wide variety of supplements, making it easier for consumers in both urban and rural areas to purchase weight loss products.
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