Japan Weight Loss Supplements Market Size & Outlook

The weight loss supplements market in Japan is expected to reach a projected revenue of US$ 3,997.1 million by 2030. A compound annual growth rate of 16.2% is expected of Japan weight loss supplements market from 2025 to 2030.
Revenue, 2024 (US$M)
$1,671.5
Forecast, 2030 (US$M)
$3,997.1
CAGR, 2025 - 2030
16.2%
Report Coverage
Japan

Japan weight loss supplements market, 2018-2030 (US$M)

Japan

Japan weight loss supplements market highlights

  • The Japan weight loss supplements market generated a revenue of USD 1,671.5 million in 2024 and is expected to reach USD 3,997.1 million by 2030.
  • The Japan market is expected to grow at a CAGR of 15.6% from 2025 to 2030.
  • In terms of segment, powder was the largest revenue generating type in 2024.
  • Pills is the most lucrative type segment registering the fastest growth during the forecast period.


Weight loss supplements market data book summary

Market revenue in 2024USD 1,671.5 million
Market revenue in 2030USD 3,997.1 million
Growth rate15.6% (CAGR from 2024 to 2030)
Largest segmentPowder
Fastest growing segmentPills
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationLiquid, Powder, Softgels, Pills
Key market players worldwideGlanbia PLC, Abbott Laboratories, Nestle SA, The Kraft Heinz Co, PepsiCo Inc, Ajinomoto Co Inc, GSK PLC ADR, Herbalife Ltd, WK Kellogg Co, Amway Malaysia Holdings


Other key industry trends

  • In terms of revenue, Japan accounted for 5.0% of the global weight loss supplements market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, Japan weight loss supplements market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 3,830.2 million by 2030.

Powder was the largest segment with a revenue share of 37.68% in 2024. Horizon Databook has segmented the Japan weight loss supplements market based on liquid, powder, softgels, pills covering the revenue growth of each sub-segment from 2018 to 2030.


The weight loss supplements market in Japan is growing due to a cultural shift towards healthconsciousness, with an increasing focus on longevity and maintaining a slim physique. Japanese consumers, particularly in urban areas like Tokyo, are turning to supplements as part of their busy lifestyles, seeking convenience and effective weight management solutions.

There is also a strong preference for natural, traditional ingredients such as green tea extract and konjac root. Additionally, Japan's aging population is driving demand for supplements aimed at managing weight-related health issues, while the growing popularity of fitness trends and wellness apps further supports market expansion.

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Weight Loss Supplements Market Scope

Weight loss supplements market segmentation & scope
Liquid
Powder
Softgels
Pills
Others
Vitamins & Minerals
Natural Extracts/ Botanicals
Amino Acids
Under 18 years
18 to 40 years
41 to 50 years
Above 50 years
Offline Channel
Online Channel

Weight Loss Supplements Market Companies

Name Profile # Employees HQ Website

Japan weight loss supplements market size, by type, 2018-2030 (US$M)

Japan Weight Loss Supplements Market Outlook Share, 2024 & 2030 (US$M)

Japan weight loss supplements market size, by type, 2018-2030 (US$M)

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