Brazil Weight Loss Supplements Market Size & Outlook

The weight loss supplements market in Brazil is expected to reach a projected revenue of US$ 2,072.1 million by 2030. A compound annual growth rate of 15.6% is expected of Brazil weight loss supplements market from 2025 to 2030.
Revenue, 2024 (US$M)
$892.1
Forecast, 2030 (US$M)
$2,072.1
CAGR, 2025 - 2030
15.6%
Report Coverage
Brazil

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Brazil weight loss supplements market, 2018-2030 (US$M)

Brazil weight loss supplements market, 2018-2030 (US$M)

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Brazil weight loss supplements market highlights

  • The Brazil weight loss supplements market generated a revenue of USD 892.1 million in 2024 and is expected to reach USD 2,072.1 million by 2030.
  • The Brazil market is expected to grow at a CAGR of 15.1% from 2025 to 2030.
  • In terms of segment, powder was the largest revenue generating type in 2024.
  • Pills is the most lucrative type segment registering the fastest growth during the forecast period.


Weight loss supplements market data book summary

Market revenue in 2024USD 892.1 million
Market revenue in 2030USD 2,072.1 million
Growth rate15.1% (CAGR from 2024 to 2030)
Largest segmentPowder
Fastest growing segmentPills
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationLiquid, Powder, Softgels, Pills
Key market players worldwideGlanbia PLC, Abbott Laboratories, Nestle SA, The Kraft Heinz Co, PepsiCo Inc, Ajinomoto Co Inc, GSK PLC ADR, Herbalife Ltd, WK Kellogg Co, Amway Malaysia Holdings


Other key industry trends

  • In terms of revenue, Brazil accounted for 2.7% of the global weight loss supplements market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Latin America, Brazil weight loss supplements market is projected to lead the regional market in terms of revenue in 2030.
  • Brazil is the fastest growing regional market in Latin America and is projected to reach USD 2,072.1 million by 2030.

Powder was the largest segment with a revenue share of 37.69% in 2024. Horizon Databook has segmented the Brazil weight loss supplements market based on liquid, powder, softgels, pills covering the revenue growth of each sub-segment from 2018 to 2030.


The weight loss supplements market in Brazil is expanding rapidly due to a combination of shifting lifestyle trends, rising obesity rates, and growing health awareness. Brazil has one of the highest rates of obesity in Latin America, particularly in urban areas, which is prompting more consumers to seek effective weight management solutions. Brazilian consumers are more inclined toward herbal and locally sourced ingredients, which is driving the popularity of supplements containing natural components like Garcinia Cambogia and green tea extract.

With the growth of e-commerce platforms, these products have become more accessible to a wider audience, including those in remote areas. These factors are fueling the market growth in Brazil.

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Weight Loss Supplements Market Companies

Name Profile # Employees HQ Website
Amway Malaysia Holdings View profile - Petaling Jaya, Selangor, Malaysia, Asia http://www.amway.my
Ajinomoto Co Inc View profile 43318 15-1, Kyobashi 1-chome, Chuo-ku, Tokyo, Japan, 104-8315 http://www.ajinomoto.co.jp
The Kraft Heinz Co View profile 36000 One PPG Place, Pittsburgh, PA, United States, 15222 https://www.kraftheinzcompany.com
WK Kellogg Co View profile 3150 One Kellogg Square, Battle Creek, MI, United States, 49016-3599 https://www.wkkellogg.com
Herbalife Ltd View profile 9200 Ugland House, South Church Street, P.O. Box 309GT, Grand Cayman, Cayman Islands, KY1-1104 https://www.herbalife.com
PepsiCo Inc View profile 318000 700 Anderson Hill Road, Purchase, NY, United States, 10577 https://www.pepsico.com
Glanbia PLC View profile 5534 Ring Road, Glanbia House, Kilkenny, Ireland, R95 E866 https://www.glanbia.com
GSK PLC ADR View profile 70200 980 Great West Road, Brentford, Middlesex, United Kingdom, TW8 9GS https://www.gsk.com
Nestle SA View profile 270000 Avenue Nestle 55, Vevey, Switzerland, CH-1800 https://www.nestle.com
Abbott Laboratories View profile 114000 100 Abbott Park Road, Abbott Park, IL, United States, 60064-6400 https://www.abbottinvestor.com

Brazil Type - Weight Loss Supplements Market size, 2024 - 2030 (US$M)

Brazil Weight Loss Supplements Market Outlook Share, 2024 & 2030 (US$M)

Brazil Type - Weight Loss Supplements Market size, 2024 - 2030 (US$M)

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