Global Waterproof Makeup Market Size & Outlook, 2024-2030

The global waterproof makeup market size was estimated at USD 15,848.0 million in 2023 and is projected to reach USD 24,058.0 million by 2030, growing at a CAGR of 6.2% from 2024 to 2030.
Revenue, 2023 (US$M)
$15,848.0
Forecast, 2030 (US$M)
$24,058.0
CAGR, 2024 - 2030
6.2%
Report Coverage
Worldwide

Global waterproof makeup market highlights

  • The global waterproof makeup market generated a revenue of USD 15,848.0 million in 2023 and is expected to reach USD 24,058.0 million by 2030.
  • The market is expected to grow at a CAGR (2024 - 2030) of 6.2% by 2030.
  • In terms of segment, mascara accounted for a revenue of USD 5,052.4 million in 2023.
  • Lipstick is the most lucrative product segment registering the fastest growth during the forecast period.
  • In terms of region, Asia Pacific was the largest revenue generating market in 2023.
  • Country-wise, South Korea is expected to register the highest CAGR from 2024 to 2030.

Global data book summary

Market revenue in 2023USD 15,848.0 million
Market revenue in 2030USD 24,058.0 million
Growth rate6.2% (CAGR from 2024 to 2030)
Largest segmentMascara
Fastest growing segmentLipstick
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationMascara, Foundation and Skin Tint, Eyeliner, Lipstick, Brow Gels

Other key industry trends

  • In terms of revenue, the North America accounted for 25.5% of the global waterproof makeup market in 2023.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, South Korea is the fastest growing regional market and is projected to reach USD 862.9 million by 2030.

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Waterproof Makeup Market Companies

Name Profile # Employees HQ Website
Revlon View profile 1001-5000 New York, New York, United States, North America https://www.revlonanz.com
The Estee Lauder Companies Inc Class A View profile 62000 767 Fifth Avenue, New York, NY, United States, 10153 https://www.elcompanies.com
L'Oreal SA View profile 94605 41, Rue Martre, Clichy Cedex, Paris, France, 92117 https://www.loreal.com
Shiseido Co Ltd View profile 35859 5-5 Ginza 7-chome, Chuo-ku, Tokyo, Japan, 104-0061 http://www.shiseido.co.jp
Coty Inc Class A View profile 11350 350 Fifth Avenue, New York, NY, United States, 10118 https://www.coty.com
Procter & Gamble Co View profile 107000 One Procter and Gamble Plaza, Cincinnati, OH, United States, 45202 https://www.pginvestor.com

Global waterproof makeup market size, by regions, 2018-2030 (US$M)

Top 10 countries: Waterproof makeup market size, 2023 (US$M)

Global waterproof makeup market share, by form, 2023 & 2030 (%, US$M)

Waterproof makeup market: Opportunity assessment by country

Global waterproof makeup market, by region, 2023 (US$M)

Global waterproof makeup market size, by regions, 2018-2030 (US$M)

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