U.S. Water Flosser Market Size & Outlook, 2021-2027

The water flosser market in the United States is expected to reach a projected revenue of US$ 270.4 million by 2027. A compound annual growth rate of 4.6% is expected of the United States water flosser market from 2022 to 2027.
Revenue, 2021 (US$M)
$206.1
Forecast, 2027 (US$M)
$270.4
CAGR, 2022 - 2027
4.6%
Report Coverage
U.S.

U.S. water flosser market highlights

  • The U.S. water flosser market generated a revenue of USD 206.1 million in 2021 and is expected to reach USD 270.4 million by 2027.
  • The U.S. market is expected to grow at a CAGR of 4.6% from 2022 to 2027.
  • In terms of segment, cordless was the largest revenue generating product in 2021.
  • Cordless is the most lucrative product segment registering the fastest growth during the forecast period.


Water flosser market data book summary

Market revenue in 2021USD 206.1 million
Market revenue in 2027USD 270.4 million
Growth rate4.6% (CAGR from 2021 to 2027)
Largest segmentCordless
Fastest growing segmentCordless
Historical data2016 - 2020
Base year2021
Forecast period2022 - 2027
Quantitative unitsRevenue in USD million
Market segmentationCordless, Countertop
Key market players worldwideProcter & Gamble Co, Koninklijke Philips NV, Panasonic Holdings Corp, Church & Dwight Co Inc, Hydro Floss, Toilettree Products, Aquapick Türkiye, Jetpik


Other key industry trends

  • In terms of revenue, U.S. accounted for 24.3% of the global water flosser market in 2021.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2027.
  • In North America, U.S. water flosser market is projected to lead the regional market in terms of revenue in 2027.
  • U.S. is the fastest growing regional market in North America and is projected to reach USD 270.4 million by 2027.

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Water Flosser Market Companies

Name Profile # Employees HQ Website

U.S. water flosser market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to water flosser market will help companies and investors design strategic landscapes.


Cordless was the largest segment with a revenue share of 65.79% in 2021. Horizon Databook has segmented the U.S. water flosser market based on cordless, countertop covering the revenue growth of each sub-segment from 2016 to 2027.


The level of awareness and demand for oral health is rather high in the country. According to the Centers for Disease Control and Prevention, 16.9% of children and 31.7% of adults in the U.S. suffered from dental caries in 2018. 

This data shows the continued opportunity for oral care in the country. According to the American Dental Association, 4 in 10 Americans floss every day, whereas 2 in 10 Americans never floss. 

This shows that even though the awareness regarding the importance of flossing is high among the American population.

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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. water flosser market , including forecasts for subscribers. This country databook contains high-level insights into U.S. water flosser market from 2016 to 2027, including revenue numbers, major trends, and company profiles.

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U.S. water flosser market size, by product, 2016-2027 (US$M)

U.S. Water Flosser Market Outlook Share, 2021 & 2027 (US$M)

U.S. water flosser market size, by product, 2016-2027 (US$M)

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