North America Vitamin Supplements Market Size & Outlook

The vitamin supplements market in North America is expected to reach a projected revenue of US$ 24,124.8 million by 2030. A compound annual growth rate of 4.2% is expected of North America vitamin supplements market from 2023 to 2030.
Revenue, 2022 (US$M)
$17,419.8
Forecast, 2030 (US$M)
$24,124.8
CAGR, 2023 - 2030
4.2%
Report Coverage
North America

North America vitamin supplements market highlights

  • The North America vitamin supplements market generated a revenue of USD 17,419.8 million in 2022.
  • The market is expected to grow at a CAGR of 4.2% from 2023 to 2030.
  • In terms of segment, multivitamin was the largest revenue generating type in 2022.
  • Vitamin E is the most lucrative type segment registering the fastest growth during the forecast period.
  • Country-wise, Canada is expected to register the highest CAGR from 2023 to 2030.


North America data book summary

Market revenue in 2022USD 17,419.8 million
Market revenue in 2030USD 24,124.8 million
Growth rate4.2% (CAGR from 2022 to 2030)
Largest segmentMultivitamin
Fastest growing segmentVitamin E
Historical data covered2017 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationMultivitamin, Vitamin A, Vitamin B, Vitamin C, Vitamin D, Vitamin E, Vitamin K
Key market players worldwideGlanbia PLC, Pfizer Inc, Bayer AG, Amway Malaysia Holdings, GlaxoSmithKline, Nestle SA, NOW Foods, Abbott Laboratories, Herbalife Ltd, Natures Sunshine Products Inc, Nu Skin Enterprises Inc Class A, Pharmavite, Good Health, RBK Nutraceuticals


Other key industry trends

  • In terms of revenue, North America region accounted for 35.9% of the global vitamin supplements market in 2022.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 34,887.9 million by 2030.

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Vitamin Supplements Market Companies

Name Profile # Employees HQ Website

North America vitamin supplements market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to vitamin supplements market will help companies and investors design strategic landscapes.


Multivitamin was the largest segment with a revenue share of 40.95% in 2022. Horizon Databook has segmented the North America vitamin supplements market based on multivitamin, vitamin a, vitamin b, vitamin c, vitamin d, vitamin e, vitamin k covering the revenue growth of each sub-segment from 2017 to 2030.


The prevalence of obesity and lifestyle-related diseases has risen in North America. As a result, the general populace is opting for functional foods & supplements that provide a variety of health benefits above and beyond basic nutrition.

The consumption of products such as fortified, enhanced, enriched, and enhanced, along with nutritional supplements, as part of a varied diet on a regular basis can have favorable influences on health.

As a result of these factors, vitamin supplement consumption is expected to increase in North America. A recent study by the US Centers for Disease Control and Prevention (CDC) found that Multivitamins are taken by nearly a quarter of kids and nearly a third of adults surveyed.

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Target buyers of North America vitamin supplements market databook

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Horizon Databook provides a detailed overview of continent-level data and insights on the North America vitamin supplements market , including forecasts for subscribers. This continent databook contains high-level insights into North America vitamin supplements market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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North America vitamin supplements market size, by country, 2017-2030 (US$M)

North America Vitamin Supplements Market Outlook Share, 2022 & 2030 (US$M)

North America vitamin supplements market size, by country, 2017-2030 (US$M)

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