Italy Vitamin Supplements Market Size & Outlook, 2025-2033
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Italy vitamin supplements market highlights
- The Italy vitamin supplements market generated a revenue of USD 1,209.1 million in 2024 and is expected to reach USD 2,039.8 million by 2033.
- The Italy market is expected to grow at a CAGR of 6% from 2025 to 2033.
- In terms of segment, multivitamin was the largest revenue generating type in 2024.
- Vitamin D is the most lucrative type segment registering the fastest growth during the forecast period.
Vitamin supplements market data book summary
| Market revenue in 2024 | USD 1,209.1 million |
| Market revenue in 2033 | USD 2,039.8 million |
| Growth rate | 6% (CAGR from 2025 to 2033) |
| Largest segment | Multivitamin |
| Fastest growing segment | Vitamin D |
| Historical data | 2021 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2033 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Multivitamin, Vitamin A, Vitamin B, Vitamin C, Vitamin D, Vitamin E, Vitamin K |
| Key market players worldwide | Glanbia PLC, Pfizer Inc, Bayer AG, Amway Malaysia Holdings, GlaxoSmithKline, Nestle SA, NOW Foods, Abbott Laboratories, Herbalife Ltd, Natures Sunshine Products Inc, Nu Skin Enterprises Inc Class A, Pharmavite, Good Health, RBK Nutraceuticals |
Other key industry trends
- In terms of revenue, Italy accounted for 2.2% of the global vitamin supplements market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2033.
- In Europe, Germany vitamin supplements market is projected to lead the regional market in terms of revenue in 2033.
- Spain is the fastest growing regional market in Europe and is projected to reach USD 1,848.0 million by 2033.
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Vitamin Supplements Market Scope
Vitamin Supplements Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| RBK Nutraceuticals | View profile | 11-50 | Seven Hills, New South Wales, Australia, Oceania | https://www.rbk.com.au |
| Good Health | View profile | 51-100 | Albany, Auckland, New Zealand, Oceania | https://www.goodhealth.co.nz/ |
| Natures Sunshine Products Inc | View profile | 814 | 2901 West Bluegrass Boulevard, Suite 100, Lehi, UT, United States, 84043 | https://www.natr.com |
| Pharmavite | View profile | 1001-5000 | Northridge, California, United States, North America | http://www.pharmavite.com |
| Nu Skin Enterprises Inc Class A | View profile | 15200 | 75 West Center Street, Provo, UT, United States, 84601 | https://www.nuskin.com |
| GlaxoSmithKline | View profile | 10001+ | London, England, United Kingdom, Europe | http://www.gsk.com |
| Amway Malaysia Holdings | View profile | - | Petaling Jaya, Selangor, Malaysia, Asia | http://www.amway.my |
| NOW Foods | View profile | 501-1000 | Bloomingdale, Illinois, United States, North America | https://www.nowfoods.com |
| Bayer AG | View profile | 99723 | Kaiser-Wilhelm-Allee 1, Leverkusen, NW, Germany, 51368 | https://www.bayer.com |
| Herbalife Ltd | View profile | 9200 | Ugland House, South Church Street, P.O. Box 309GT, Grand Cayman, Cayman Islands, KY1-1104 | https://www.herbalife.com |
| Glanbia PLC | View profile | 5534 | Ring Road, Glanbia House, Kilkenny, Ireland, R95 E866 | https://www.glanbia.com |
| Nestle SA | View profile | 270000 | Avenue Nestle 55, Vevey, Switzerland, CH-1800 | https://www.nestle.com |
| Pfizer Inc | View profile | 88000 | 66 Hudson Boulevard East, New York, NY, United States, 10001-2192 | https://www.pfizer.com |
| Abbott Laboratories | View profile | 114000 | 100 Abbott Park Road, Abbott Park, IL, United States, 60064-6400 | https://www.abbottinvestor.com |
Italy vitamin supplements market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to vitamin supplements market will help companies and investors design strategic landscapes.
Multivitamin was the largest segment with a revenue share of 51.38% in 2024. Horizon Databook has segmented the Italy vitamin supplements market based on multivitamin, vitamin a, vitamin b, vitamin c, vitamin d, vitamin e, vitamin k covering the revenue growth of each sub-segment from 2021 to 2033.
Growing consumer pro-activeness toward health problems has boosted the demand for vitamin supplements in Italy. Consumers in Italy prefer these supplements owing to their perceived health benefits and familiar taste.
Increasing innovation, such as the production of vitamin supplements by employing a variety of flavors, is expected to attract new customers during the forecast period. Furthermore, doctors and pharmacists in the country are increasingly prescribing vitamin supplements in the form of capsules and tablets, most notably for older consumers.
Thus, growing awareness regarding the health benefits of multivitamins among the younger set of population in the country is likely to contribute to the growth of these segments over the forecast period.
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Horizon Databook provides a detailed overview of country-level data and insights on the Italy vitamin supplements market , including forecasts for subscribers. This country databook contains high-level insights into Italy vitamin supplements market from 2021 to 2033, including revenue numbers, major trends, and company profiles.
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Italy vitamin supplements market size, by type, 2021-2033 (US$M)
Italy Vitamin Supplements Market Outlook Share, 2024 & 2033 (US$M)
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