U.S. Virtual Influencer Market Size & Outlook, 2025-2030
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U.S. virtual influencer market highlights
- The U.S. virtual influencer market generated a revenue of USD 2,153.2 million in 2024 and is expected to reach USD 13,615.0 million by 2030.
- The U.S. market is expected to grow at a CAGR of 36.5% from 2025 to 2030.
- In terms of segment, human avatar was the largest revenue generating type in 2024.
- Non-human is the most lucrative type segment registering the fastest growth during the forecast period.
Virtual influencer market data book summary
| Market revenue in 2024 | USD 2,153.2 million |
| Market revenue in 2030 | USD 13,615.0 million |
| Growth rate | 36.5% (CAGR from 2025 to 2030) |
| Largest segment | Human avatar |
| Fastest growing segment | Non-human |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Non-human, Human Avatar |
| Key market players worldwide | Tencent Holdings Ltd ADR, NVIDIA Corp, Uneeqo Inc, Neonode Inc, Dassault Systemes SE, Soul Machines, AI Foundation, Dapper Labs, Didimo, DeepBrain AI, Replika, Ogilvy |
Other key industry trends
- In terms of revenue, U.S. accounted for 35.5% of the global virtual influencer market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. virtual influencer market is projected to lead the regional market in terms of revenue in 2030.
- Canada is the fastest growing regional market in North America and is projected to reach USD 3,298.0 million by 2030.
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Virtual Influencer Market Scope
Virtual Influencer Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Ogilvy | View profile | 10001+ | New York, New York, United States, North America | https://www.ogilvy.com |
| Replika | View profile | 11-50 | San Francisco, California, United States, North America | https://replika.ai/ |
| DeepBrain AI | View profile | 101-250 | Palo Alto, California, United States, North America | https://www.deepbrain.io/ |
| Didimo | View profile | 11-50 | Leça Da Palmeira, Porto, Portugal, Europe | https://www.didimo.co |
| Dapper Labs | View profile | 501-1000 | Vancouver, British Columbia, Canada, North America | https://www.dapperlabs.com |
| AI Foundation | View profile | 11-50 | San Francisco, California, United States, North America | http://www.aifoundation.com/ |
| Soul Machines | View profile | 51-100 | Auckland, Auckland, New Zealand, Oceania | http://soulmachines.com |
| Neonode Inc | View profile | 53 | Karlavagen 100, Stockholm, Sweden, 115 26 | https://www.neonode.com |
| Uneeqo Inc | View profile | 2 | 21 Lam Hing Street, 2209 Metro Center 2, Kowloon Bay, Hong Kong, Hong Kong | http://www.uneeqoinc.com |
| Dassault Systemes SE | View profile | 23811 | 10, Rue Marcel Dassault, Velizy-Villacoublay, France, 78140 | https://www.3ds.com |
| Tencent Holdings Ltd ADR | View profile | 104787 | No. 33 Haitian 2nd Road, Tencent Binhai Towers, Nanshan District, Shenzhen, China, People's Republic of, 518054 | http://www.tencent.com |
| NVIDIA Corp | View profile | 29600 | 2788 San Tomas Expressway, Santa Clara, CA, United States, 95051 | https://www.nvidia.com |
U.S. virtual influencer market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to virtual influencer market will help companies and investors design strategic landscapes.
Human avatar was the largest segment with a revenue share of 91.72% in 2024. Horizon Databook has segmented the U.S. virtual influencer market based on non-human, human avatar covering the revenue growth of each sub-segment from 2018 to 2030.
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Our clientele includes a mix of virtual influencer market companies, investment firms, advisory firms & academic institutions.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the U.S. virtual influencer market , including forecasts for subscribers. This country databook contains high-level insights into U.S. virtual influencer market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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U.S. virtual influencer market size, by type, 2018-2030 (US$M)
U.S. Virtual Influencer Market Outlook Share, 2024 & 2030 (US$M)
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