Global Virtual Influencer Market Size & Outlook, 2024-2030
Global virtual influencer market, 2018-2030 (US$M)
Related Markets
Global virtual influencer market highlights
- The global virtual influencer market generated a revenue of USD 4,582.2 million in 2023 and is expected to reach USD 45,822.1 million by 2030.
- The market is expected to grow at a CAGR (2024 - 2030) of 38.9% by 2030.
- In terms of segment, human avatar accounted for a revenue of USD 3,144.5 million in 2023.
- Non-human is the most lucrative type segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2023.
- Country-wise, U.S. is expected to register the highest CAGR from 2024 to 2030.
Global data book summary
| Market revenue in 2023 | USD 4,582.2 million |
| Market revenue in 2030 | USD 45,822.1 million |
| Growth rate | 38.9% (CAGR from 2023 to 2030) |
| Largest segment | Human avatar |
| Fastest growing segment | Non-human |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Non-human, Human Avatar |
Other key industry trends
- In terms of revenue, the North America accounted for 43.7% of the global virtual influencer market in 2023.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, U.S. is the fastest growing regional market and is projected to reach USD 13,596.5 million by 2030.
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Virtual Influencer Market Scope
Virtual Influencer Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Global virtual influencer market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to virtual influencer market will help companies and investors design strategic landscapes.
Human avatar was the largest segment with a revenue share of 68.62% in 2024. Horizon Databook has segmented the Global virtual influencer market based on non-human, human avatar covering the revenue growth of each sub-segment from 2018 to 2030.
- Global Virtual Influencer Type Outlook (Revenue, USD Million, 2018-2030)
- Non-human
- Human Avatar
- Global Virtual Influencer Offering Outlook (Revenue, USD Million, 2018-2030)
- Solution
- Services
- Global Virtual Influencer End Use Outlook (Revenue, USD Million, 2018-2030)
- Food & Entertainment
- Sports & Fitness
- Banking & Finance
- Travel & Holiday
- Fashion & Lifestyle
- Others
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Our clientele includes a mix of virtual influencer market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of global-level data and insights on the Global virtual influencer market , including forecasts for subscribers. This global databook contains high-level insights into Global virtual influencer market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Global virtual influencer market size, by regions, 2018-2030 (US$M)
Top 10 countries: Virtual influencer market size, 2024 (US$M)
Global virtual influencer market share, by type, 2024 & 2030 (%, US$M)
Virtual influencer market: Opportunity assessment by country
Global virtual influencer market, by region, 2024 (US$M)
| Type | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | CAGR |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| North America | 858.2 | 977.1 | 1,131.9 | 1,334.7 | 1,606.9 | 2,006.3 | 2,594.8 | 3,476.8 | 4,829.3 | 6,667.3 | 9,149.0 | 12,477.8 | 16,913.0 | 36.7% |
| Europe | 475.2 | 553.3 | 655.9 | 792.0 | 977.2 | 1,251.6 | 1,662.0 | 2,288.6 | 3,270.3 | 4,650.1 | 6,579.9 | 9,265.5 | 12,985.3 | 40.9% |
| Asia Pacific | 421.6 | 501.6 | 607.6 | 749.8 | 945.5 | 1,237.4 | 1,679.1 | 2,362.8 | 3,450.3 | 5,013.5 | 7,249.4 | 10,431.9 | 14,940.0 | 44.0% |
| Latin America | 19.7 | 23.3 | 28.1 | 34.4 | 43.2 | 56.3 | 76.0 | 106.4 | 154.6 | 223.5 | 321.6 | 460.5 | 656.2 | 43.2% |
| MEA | 12.5 | 14.7 | 17.7 | 21.6 | 26.9 | 34.8 | 46.7 | 65.1 | 94.0 | 135.1 | 193.3 | 275.3 | 390.0 | 42.4% |
| Overall | 1,787.2 | 2,069.9 | 2,441.0 | 2,932.6 | 3,599.7 | 4,586.4 | 6,058.6 | 8,299.7 | 11,798.5 | 16,689.6 | 23,493.2 | 32,910.9 | 45,884.4 | 40.1% |
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