Global Virtual Influencer Market Size & Outlook, 2025-2030

The global virtual influencer market size was estimated at USD 6,058.6 million in 2024 and is projected to reach USD 45,884.4 million by 2030, growing at a CAGR of 40.8% from 2025 to 2030.
Revenue, 2024 (US$M)
$6,058.6
Forecast, 2030 (US$M)
$45,884.4
CAGR, 2025 - 2030
40.8%
Report Coverage
Worldwide

Global virtual influencer market highlights

  • The global virtual influencer market generated a revenue of USD 6,058.6 million in 2024 and is expected to reach USD 45,884.4 million by 2030.
  • The market is expected to grow at a CAGR (2025 - 2030) of 40.8% by 2030.
  • In terms of segment, human avatar accounted for a revenue of USD 5,641.0 million in 2024.
  • Non-human is the most lucrative type segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2024.
  • Country-wise, India is expected to register the highest CAGR from 2025 to 2030.

Global data book summary

Market revenue in 2024USD 6,058.6 million
Market revenue in 2030USD 45,884.4 million
Growth rate40.8% (CAGR from 2025 to 2030)
Largest segmentHuman avatar
Fastest growing segmentNon-human
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationNon-human, Human Avatar

Other key industry trends

  • In terms of revenue, the North America accounted for 42.8% of the global virtual influencer market in 2024.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, India is the fastest growing regional market and is projected to reach USD 1,662.8 million by 2030.

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Virtual Influencer Market Companies

Name Profile # Employees HQ Website
Ogilvy View profile 10001+ New York, New York, United States, North America https://www.ogilvy.com
Replika View profile 11-50 San Francisco, California, United States, North America https://replika.ai/
DeepBrain AI View profile 101-250 Palo Alto, California, United States, North America https://www.deepbrain.io/
Didimo View profile 11-50 Leça Da Palmeira, Porto, Portugal, Europe https://www.didimo.co
Dapper Labs View profile 501-1000 Vancouver, British Columbia, Canada, North America https://www.dapperlabs.com
AI Foundation View profile 11-50 San Francisco, California, United States, North America http://www.aifoundation.com/
Soul Machines View profile 51-100 Auckland, Auckland, New Zealand, Oceania http://soulmachines.com
Neonode Inc View profile 53 Karlavagen 100, Stockholm, Sweden, 115 26 https://www.neonode.com
Uneeqo Inc View profile 2 21 Lam Hing Street, 2209 Metro Center 2, Kowloon Bay, Hong Kong, Hong Kong http://www.uneeqoinc.com
Dassault Systemes SE View profile 23811 10, Rue Marcel Dassault, Velizy-Villacoublay, France, 78140 https://www.3ds.com
Tencent Holdings Ltd ADR View profile 104787 No. 33 Haitian 2nd Road, Tencent Binhai Towers, Nanshan District, Shenzhen, China, People's Republic of, 518054 http://www.tencent.com
NVIDIA Corp View profile 29600 2788 San Tomas Expressway, Santa Clara, CA, United States, 95051 https://www.nvidia.com

Global virtual influencer market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to virtual influencer market will help companies and investors design strategic landscapes.


Human avatar was the largest segment with a revenue share of 93.11% in 2024. Horizon Databook has segmented the Global virtual influencer market based on non-human, human avatar covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global Virtual Influencer Type Outlook (Revenue, USD Million, 2018-2030)
    • Non-human
    • Human Avatar
  • Global Virtual Influencer Offering Outlook (Revenue, USD Million, 2018-2030)
    • Solution
    • Services
  • Global Virtual Influencer End Use Outlook (Revenue, USD Million, 2018-2030)
    • Food & Entertainment
    • Sports & Fitness
    • Banking & Finance
    • Travel & Holiday
    • Fashion & Lifestyle
    • Others

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Target buyers of Global virtual influencer market databook

  • Our clientele includes a mix of virtual influencer market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of global-level data and insights on the Global virtual influencer market , including forecasts for subscribers. This global databook contains high-level insights into Global virtual influencer market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global virtual influencer market size, by regions, 2018-2030 (US$M)

Top 10 countries: Virtual influencer market size, 2024 (US$M)

Global virtual influencer market share, by type, 2024 & 2030 (%, US$M)

Virtual influencer market: Opportunity assessment by country

Global virtual influencer market, by region, 2024 (US$M)

Global virtual influencer market size, by regions, 2018-2030 (US$M)

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