Global Traditional Tv & Home Video Market Size & Outlook

The traditional tv & home video industry worldwide is expected to reach a projected revenue of US$ 485,853.8 million by 2028. A compound annual growth rate of 2.1% is expected of the worldwide traditional tv & home video industry from 2022 to 2028.
Revenue, 2021 (US$M)
$421,277.7
Forecast, 2028 (US$M)
$485,853.8
CAGR, 2022 - 2028
2.1%
Report Coverage
Worldwide

Global traditional tv & home video market highlights

  • The global traditional tv & home video market generated a revenue of USD 421,277.7 million in 2021 and is expected to reach USD 485,853.8 million by 2028.
  • The market is expected to grow at a CAGR (2022 - 2028) of 2.1% by 2028.
  • In terms of segment, pay-tv subscriptions accounted for a revenue of USD 233,897.6 million in 2021.
  • Traditional TV Advertising is the most lucrative type segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2021.
  • Country-wise, U.S. is expected to register the highest CAGR from 2022 to 2028.

Global data book summary

Market revenue in 2021USD 421,277.7 million
Market revenue in 2028USD 485,853.8 million
Growth rate2.1% (CAGR from 2021 to 2028)
Largest segmentPay-tv subscriptions
Fastest growing segmentTraditional TV Advertising
Historical data covered2018 - 2020
Base year for estimation2021
Forecast period covered2022 - 2028
Quantitative unitsRevenue in USD million
Market segmentationPay-TV Subscriptions, Physical Home Video, Traditional TV Advertising, Public TV Licence Fees

Other key industry trends

  • In terms of revenue, the North America accounted for 37.6% of the global traditional tv & home video market in 2021.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2028.
  • By country, U.S. is the fastest growing regional market and is projected to reach USD 139,839.9 million by 2028.

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Traditional TV & Home Video Market Companies

Name Profile # Employees HQ Website

Global traditional tv & home video market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to traditional tv & home video market will help companies and investors design strategic landscapes.


Pay-tv subscriptions was the largest segment with a revenue share of 55.52% in 2021. Horizon Databook has segmented the Global traditional tv & home video market based on pay-tv subscriptions, physical home video, traditional tv advertising, public tv licence fees covering the revenue growth of each sub-segment from 2018 to 2028.


  • Global Traditional TV & Home Video Type Outlook (Revenue, USD Million, 2018-2028)
    • Pay-TV Subscriptions
    • Physical Home Video
    • Traditional TV Advertising
    • Public TV Licence Fees

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Horizon Databook provides a detailed overview of global-level data and insights on the Global traditional tv & home video market, including forecasts for subscribers. This global databook contains high-level insights into Global traditional tv & home video market from 2018 to 2028, including revenue numbers, major trends, and company profiles.

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Global traditional tv home video market report size, by regions, 2018-2028 (US$M)

Top 10 countries: Traditional tv home video market report size, 2021 (US$M)

Global traditional tv home video market report share, by type, 2021 & 2028 (%, US$M)

Traditional tv & home video market: Opportunity assessment by country

Global traditional tv & home video market, by region, 2021 (US$M)

Global traditional tv home video market report size, by regions, 2018-2028 (US$M)

Type 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 CAGR
North America 165,604.9 170,304.6 155,649.0 158,331.5 160,845.2 163,196.1 165,359.4 167,359.2 169,155.1 170,723.0 172,089.4 1.2%
Europe 125,401.9 129,878.4 119,554.2 122,496.1 125,351.1 128,122.3 130,788.2 133,365.8 135,820.8 138,130.9 140,314.6 2.0%
Asia Pacific 105,933.7 111,134.4 103,609.2 107,502.4 111,385.7 115,259.1 119,100.5 122,922.1 126,689.3 130,377.1 133,998.5 3.2%
Latin America 20,863.8 21,771.4 20,190.8 20,841.8 21,485.5 22,122.3 22,748.1 23,365.5 23,968.1 24,551.6 25,118.6 2.7%
MEA 12,216.5 12,713.5 11,759.0 12,106.0 12,447.2 12,782.9 13,110.8 13,432.4 13,744.2 14,043.8 14,332.7 2.4%
Overall 430,020.8 445,802.2 410,762.2 421,277.7 431,514.7 441,482.7 451,107.0 460,444.9 469,377.6 477,826.4 485,853.8 2.1%

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