Global Tequila Market Size & Outlook, 2024-2030
The global tequila market size was estimated at USD 11,492.4 million in 2024 and is projected to reach USD 19,762.7 million by 2030, growing at a CAGR of 9.5% from 2025 to 2030.
Revenue, 2024 (US$M)
$11,492.4
Forecast, 2030 (US$M)
$19,762.7
CAGR, 2025 - 2030
9.5%
Report Coverage
Worldwide
Global tequila market, 2018-2030 (US$M)
Related Markets
Global tequila market highlights
- The global tequila market generated a revenue of USD 11,492.4 million in 2024 and is expected to reach USD 19,762.6 million by 2030.
- The market is expected to grow at a CAGR (2025 - 2030) of 9.5% by 2030.
- In terms of segment, blanco accounted for a revenue of USD 7,277.6 million in 2024.
- Blanco is the most lucrative product segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2024.
- Country-wise, South Africa is expected to register the highest CAGR from 2025 to 2030.
Global data book summary
| Market revenue in 2024 | USD 11,492.4 million |
| Market revenue in 2030 | USD 19,762.6 million |
| Growth rate | 9.5% (CAGR from 2024 to 2030) |
| Largest segment | Blanco |
| Fastest growing segment | Blanco |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Blanco, Reposada, Anejo |
Other key industry trends
- In terms of revenue, the North America accounted for 63.4% of the global tequila market in 2024.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, South Africa is the fastest growing regional market and is projected to reach USD 48.4 million by 2030.
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Tequila Market Scope
Tequila market segmentation & scope
Tequila Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Jose Cuervo | View profile | 1-10 | Jersey City, New Jersey, United States, North America | http://cuervo.com/ |
| Campari Group | View profile | 1001-5000 | Sesto San Giovanni, Lombardia, Italy, Europe | https://www.camparigroup.com |
| Pattern Brands | View profile | 11-50 | New York, New York, United States, North America | https://patternbrands.com |
| Brown-Forman Corp Registered Shs -B- Non Vtg | View profile | 5600 | 850 Dixie Highway, Louisville, KY, United States, 40210 | https://www.brown-forman.com |
| Diageo PLC | View profile | 30269 | 16 Great Marlborough Street, London, United Kingdom, W1F 7HS | https://www.diageo.com |
| Pernod Ricard SA | View profile | 20617 | 5, Cours Paul Ricard, Paris, France, 75008 | https://www.pernod-ricard.com |
Global tequila market size, by regions, 2018-2030 (US$M)
Top 10 countries: Tequila market size, 2024 (US$M)
Global tequila market share, by distribution channel, 2024 & 2030 (%, US$M)
Tequila market: Opportunity assessment by country
Global tequila market, by region, 2024 (US$M)
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