North America Television Market Size & Outlook, 2021-2028

The television market in North America is expected to reach a projected revenue of US$ 80,268.8 million by 2028. A compound annual growth rate of 5.6% is expected of North America television market from 2022 to 2028.
Revenue, 2021 (US$M)
$54,838.8
Forecast, 2028 (US$M)
$80,268.8
CAGR, 2022 - 2028
5.6%
Report Coverage
North America

North America television market highlights

  • The North America television market generated a revenue of USD 54,838.8 million in 2021.
  • The market is expected to grow at a CAGR of 5.6% from 2022 to 2028.
  • In terms of segment, smart tv was the largest revenue generating product in 2021.
  • Smart TV is the most lucrative product segment registering the fastest growth during the forecast period.
  • Country-wise, U.S. is expected to register the highest CAGR from 2022 to 2028.


North America data book summary

Market revenue in 2021USD 54,838.8 million
Market revenue in 2028USD 80,268.8 million
Growth rate5.6% (CAGR from 2021 to 2028)
Largest segmentSmart tv
Fastest growing segmentSmart TV
Historical data covered2017 - 2020
Base year for estimation2021
Forecast period covered2022 - 2028
Quantitative unitsRevenue in USD million
Market segmentationSmart TV, LCD, Plasma, LED TVs, Cathode-Ray Tube (CRT) and Rear-Projection TVs
Key market players worldwideSamsung Electronics Co Ltd, Sony Group Corp, LG Electronics Inc ADR, Toshiba Corporation, Haier Smart Home Co Ltd ADR, VIZIO Holding Corp Ordinary Shares - Class A, Videocon Industries, Sansui Electric Co.Ltd.


Other key industry trends

  • In terms of revenue, North America region accounted for 21.2% of the global television market in 2021.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2028.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 237,981.1 million by 2028.

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Television Market Companies

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North America television market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to television market will help companies and investors design strategic landscapes.


Smart tv was the largest segment with a revenue share of 76.92% in 2021. Horizon Databook has segmented the North America television market based on smart tv, lcd, plasma, led tvs, cathode-ray tube (crt) and rear-projection tvs covering the revenue growth of each sub-segment from 2017 to 2028.


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Horizon Databook provides a detailed overview of continent-level data and insights on the North America television market , including forecasts for subscribers. This continent databook contains high-level insights into North America television market from 2017 to 2028, including revenue numbers, major trends, and company profiles.

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North America television market size, by country, 2017-2028 (US$M)

North America Television Market Outlook Share, 2021 & 2028 (US$M)

North America television market size, by country, 2017-2028 (US$M)

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