Middle East & Africa Super Apps Market Size & Outlook

The super apps market in Middle East & Africa is expected to reach a projected revenue of US$ 30,587.2 million by 2030. A compound annual growth rate of 28.3% is expected of Middle East & Africa super apps market from 2024 to 2030.
Revenue, 2023 (US$M)
$5,335.9
Forecast, 2030 (US$M)
$30,587.2
CAGR, 2024 - 2030
28.3%
Report Coverage
Middle East & Africa

MEA super apps market highlights

  • The MEA super apps market generated a revenue of USD 5,335.9 million in 2023.
  • The market is expected to grow at a CAGR of 28.3% from 2024 to 2030.
  • In terms of segment, android was the largest revenue generating platform in 2023.
  • Android is the most lucrative platform segment registering the fastest growth during the forecast period.

MEA data book summary

Market revenue in 2023USD 5,335.9 million
Market revenue in 2030USD 30,587.2 million
Growth rate28.3% (CAGR from 2023 to 2030)
Largest segmentAndroid
Fastest growing segmentAndroid
Historical data covered2017 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationIOS, Android
Key market players worldwideTencent Holdings Ltd, PT Goto Gojek Tokopedia Tbk, Grab Holdings Inc Class A, Rappi, NAVER Corp, Walmart Inc, Paytm, Kakao Corp, Revolut, Alipay

Other key industry trends

  • In terms of revenue, MEA region accounted for 7.0% of the global super apps market in 2023.
  • Globally, Asia Pacific is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 218,434.5 million by 2030.

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Super Apps Market Scope

Super apps market segmentation & scope
iOS
Android
Others
Smartphone
Tablets
Others
Financial Services
Transportation & Logistics Services
E-commerce
Social Media & Messaging
Others
Businesses
Consumers

Super Apps Market Companies

Name Profile # Employees HQ Website

Middle East & Africa super apps market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to super apps market will help companies and investors design strategic landscapes.


Android was the largest segment with a revenue share of 77.64% in 2023. Horizon Databook has segmented the Middle East & Africa super apps market based on ios, android covering the revenue growth of each sub-segment from 2017 to 2030.


  • Middle East & Africa Super Apps Platform Outlook (Revenue, USD Million, 2017-2030)
    • iOS
    • Android
    • Others
  • Middle East & Africa Super Apps Device Outlook (Revenue, USD Million, 2017-2030)
    • Smartphone
    • Tablets
    • Others
  • Middle East & Africa Super Apps Application Outlook (Revenue, USD Million, 2017-2030)
    • Financial Services
    • Transportation & Logistics Services
    • E-commerce
    • Social Media & Messaging
    • Others
  • Middle East & Africa Super Apps End-user Outlook (Revenue, USD Million, 2017-2030)
    • Businesses
    • Consumers

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Target buyers of Middle East & Africa super apps market databook

  • Our clientele includes a mix of super apps market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of continent-level data and insights on the Middle East & Africa super apps market , including forecasts for subscribers. This continent databook contains high-level insights into Middle East & Africa super apps market from 2017 to 2030, including revenue numbers, major trends, and company profiles.

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Middle East & Africa super apps market

Middle East & Africa Super Apps Market Outlook Share, 2023 & 2030 (US$M)

Middle East & Africa super apps market

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