Global Subscription Video On Demand Market Size & Outlook

The global subscription video on demand market size was estimated at USD 95,500.0 million in 2024 and is projected to reach USD 165,450.0 million by 2030, growing at a CAGR of 9.6% from 2025 to 2030.
Revenue, 2024 (US$M)
$95,500.0
Forecast, 2030 (US$M)
$165,450.0
CAGR, 2025 - 2030
9.6%
Report Coverage
Worldwide

Global subscription video on demand market, 2018-2030 (US$M)

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Global subscription video on demand market highlights

  • The global subscription video on demand market generated a revenue of USD 95.5 million in 2024 and is expected to reach USD 165.5 million by 2030.
  • The market is expected to grow at a CAGR (2025 - 2030) of 9.6% by 2030.
  • In terms of segment, movies accounted for a revenue of USD 104.7 million in 2024.
  • Movies is the most lucrative content type segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2024.

Global data book summary

Market revenue in 2024USD 95.5 million
Market revenue in 2030USD 165.5 million
Growth rate9.6% (CAGR from 2025 to 2030)
Largest segmentMovies
Fastest growing segmentMovies
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationMovies

Other key industry trends

  • In terms of revenue, the North America accounted for 44.6% of the global subscription video on demand market in 2024.

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Subscription Video On Demand Market Companies

Name Profile # Employees HQ Website
Sony Crackle View profile 101-250 Culver City, California, United States, North America https://www.crackle.com
HBO Max View profile 11-50 New York, New York, United States, North America https://hbomax.com
DAZN View profile 1001-5000 London, England, United Kingdom, Europe https://www.dazn.com
Disney View profile 10001+ Burbank, California, United States, North America https://www.disney.co.uk
YouTube View profile 1001-5000 San Bruno, California, United States, North America https://www.youtube.com/
Hulu View profile 1001-5000 Los Angeles, California, United States, North America https://www.hulu.com
Amazon View profile 10001+ Seattle, Washington, United States, North America https://amazon.com
Peacock TV View profile 501-1000 New York, New York, United States, North America http://www.peacocktv.com
Paramount Global Class A View profile 21900 1515 Broadway, New York, NY, United States, 10036 https://www.paramount.com
Netflix Inc View profile 13000 121 Albright Way, Los Gatos, CA, United States, 95032 https://www.netflix.com
Apple Inc View profile 161000 One Apple Park Way, Cupertino, CA, United States, 95014 https://www.apple.com

Global subscription video on demand market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to subscription video on demand market will help companies and investors design strategic landscapes.


Movies was the largest segment with a revenue share of 109.63% in 2024. Horizon Databook has segmented the Global subscription video on demand market based on movies covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global Subscription Video On Demand Content Type Outlook (Revenue, USD Million, 2018-2030)
    • Movies
    • TV Shows
    • Documentaries
    • Others
  • Global Subscription Video On Demand Device Type Outlook (Revenue, USD Million, 2018-2030)
    • Smartphones
    • Tablets
    • Laptops
    • Smart TVs
    • Others
  • Global Subscription Video On Demand Revenue Model Outlook (Revenue, USD Million, 2018-2030)
    • Subscription-Based
    • Advertisement-Based
    • Hybrid
  • Global Subscription Video On Demand End Use Outlook (Revenue, USD Million, 2018-2030)
    • Individual
    • Commercial

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Target buyers of Global subscription video on demand market databook

  • Our clientele includes a mix of subscription video on demand market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of global-level data and insights on the Global subscription video on demand market , including forecasts for subscribers. This global databook contains high-level insights into Global subscription video on demand market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global subscription video on demand market size, by regions, 2018-2030 (US$M)

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