U.S. Sports Event Market Size & Outlook, 2025-2030
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U.S. sports event market highlights
- The U.S. sports event market generated a revenue of USD 150.0 million in 2024 and is expected to reach USD 208.1 million by 2030.
- The U.S. market is expected to grow at a CAGR of 5.6% from 2025 to 2030.
- In terms of segment, professional sports events was the largest revenue generating type of event in 2024.
- E-Sports Events is the most lucrative type of event segment registering the fastest growth during the forecast period.
Sports event market data book summary
| Market revenue in 2024 | USD 150.0 million |
| Market revenue in 2030 | USD 208.1 million |
| Growth rate | 5.6% (CAGR from 2025 to 2030) |
| Largest segment | Professional sports events |
| Fastest growing segment | E-Sports Events |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Professional Sports Events, Amateur & College Sports Events, E-Sports Events |
| Key market players worldwide | Nielsen Sports, Sportfive (Active Sports Marketing), SponsorUnited, AEG, Wanda Sports Group, PGA TOUR, FIFA - Federation Internationale de Football Association, Formula 1, IMG Worldwide, Live Nation Entertainment Inc |
Other key industry trends
- In terms of revenue, U.S. accounted for 33.1% of the global sports event market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. sports event market is projected to lead the regional market in terms of revenue in 2030.
- Canada is the fastest growing regional market in North America and is projected to reach USD 15.3 million by 2030.
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Sports Event Market Scope
Sports Event Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| IMG Worldwide | View profile | 1001-5000 | New York, New York, United States, North America | http://img.com |
| Formula 1 | View profile | 51-100 | London, England, United Kingdom, Europe | https://www.formula1.com/ |
| FIFA - Federation Internationale de Football Association | View profile | 501-1000 | Zürich, Zurich, Switzerland, Europe | http://www.fifa.com/ |
| Wanda Sports Group | View profile | 1001-5000 | Beijing, Beijing, China, Asia | http://www.wsg.cn/ |
| SponsorUnited | View profile | 251-500 | Stamford, Connecticut, United States, North America | http://sponsorunited.com |
| Sportfive (Active Sports Marketing) | View profile | 251-500 | Boulogne-billancourt, Ile-de-France, France, Europe | http://www.sportfive.com/ |
| Nielsen Sports | View profile | 10001+ | New York, New York, United States, North America | https://nielsensports.com |
| PGA TOUR | View profile | 1001-5000 | Ponte Vedra Beach, Florida, United States, North America | http://www.pgatour.com |
| Live Nation Entertainment Inc | View profile | 14700 | 9348 Civic Center Drive, Beverly Hills, CA, United States, 90210 | https://www.livenationentertainment.com |
| AEG | View profile | 101-250 | Luton, Bedfordshire, United Kingdom, Europe | http://www.aeg.com |
U.S. sports event market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sports event market will help companies and investors design strategic landscapes.
Professional sports events was the largest segment with a revenue share of 71.4% in 2024. Horizon Databook has segmented the U.S. sports event market based on professional sports events, amateur & college sports events, e-sports events covering the revenue growth of each sub-segment from 2018 to 2030.
The U.S. sports event market continues to grow, fueled by high fan involvement, increasing sponsorship spend, and advances in technology. The top leagues including the NFL, NBA, and MLB rule, drawing millions of fans and commanding huge media rights deals.
The adoption of digital technologies such as augmented reality (AR) and real-time data analytics boosts fan experience. Sports betting legalization has also contributed to market growth, boosting audience engagement. Stadium modernization, VIP hospitality packages, and hybrid event models that offer a mix of live and virtual experiences continue to fuel demand. Women's sport growth and the focus on sustainability are also framing the future of the industry.
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Target buyers of U.S. sports event market databook
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Our clientele includes a mix of sports event market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the U.S. sports event market , including forecasts for subscribers. This country databook contains high-level insights into U.S. sports event market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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U.S. sports event market size, by type of event, 2018-2030 (US$M)
U.S. Sports Event Market Outlook Share, 2024 & 2030 (US$M)
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