Global Sports Event Market Size & Outlook, 2025-2030

The global sports event market size was estimated at USD 452.8 million in 2024 and is projected to reach USD 687.7 million by 2030, growing at a CAGR of 7.2% from 2025 to 2030.
Revenue, 2024 (US$M)
$452.8
Forecast, 2030 (US$M)
$687.7
CAGR, 2025 - 2030
7.2%
Report Coverage
Worldwide

Global sports event market highlights

  • The global sports event market generated a revenue of USD 452.8 million in 2024 and is expected to reach USD 687.7 million by 2030.
  • The market is expected to grow at a CAGR (2025 - 2030) of 7.2% by 2030.
  • In terms of segment, professional sports events accounted for a revenue of USD 328.0 million in 2024.
  • E-Sports Events is the most lucrative type of event segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2024.
  • Country-wise, India is expected to register the highest CAGR from 2025 to 2030.

Global data book summary

Market revenue in 2024USD 452.8 million
Market revenue in 2030USD 687.7 million
Growth rate7.2% (CAGR from 2025 to 2030)
Largest segmentProfessional sports events
Fastest growing segmentE-Sports Events
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationProfessional Sports Events, Amateur & College Sports Events, E-Sports Events

Other key industry trends

  • In terms of revenue, the North America accounted for 36.7% of the global sports event market in 2024.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, India is the fastest growing regional market and is projected to reach USD 46.7 million by 2030.

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Sports Event Market Companies

Name Profile # Employees HQ Website
IMG Worldwide View profile 1001-5000 New York, New York, United States, North America http://img.com
Formula 1 View profile 51-100 London, England, United Kingdom, Europe https://www.formula1.com/
FIFA - Federation Internationale de Football Association View profile 501-1000 Zürich, Zurich, Switzerland, Europe http://www.fifa.com/
Wanda Sports Group View profile 1001-5000 Beijing, Beijing, China, Asia http://www.wsg.cn/
SponsorUnited View profile 251-500 Stamford, Connecticut, United States, North America http://sponsorunited.com
Sportfive (Active Sports Marketing) View profile 251-500 Boulogne-billancourt, Ile-de-France, France, Europe http://www.sportfive.com/
Nielsen Sports View profile 10001+ New York, New York, United States, North America https://nielsensports.com
PGA TOUR View profile 1001-5000 Ponte Vedra Beach, Florida, United States, North America http://www.pgatour.com
Live Nation Entertainment Inc View profile 14700 9348 Civic Center Drive, Beverly Hills, CA, United States, 90210 https://www.livenationentertainment.com
AEG View profile 101-250 Luton, Bedfordshire, United Kingdom, Europe http://www.aeg.com

Global sports event market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sports event market will help companies and investors design strategic landscapes.


Professional sports events was the largest segment with a revenue share of 72.44% in 2024. Horizon Databook has segmented the Global sports event market based on professional sports events, amateur & college sports events, e-sports events covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global Sports Event Type of Event Outlook (Revenue, USD Million, 2018-2030)
    • Professional Sports Events
    • Amateur & College Sports Events
    • E-Sports Events
    • Others
  • Global Sports Event Revenue Stream Outlook (Revenue, USD Million, 2018-2030)
    • Ticket Sales
    • Digital
    • Physical
    • Sponsorships & Advertising
    • Media Rights & Broadcasting
    • Merchandising & Licensing
    • Betting & Fantasy Sports
  • Global Sports Event Target Audience Outlook (Revenue, USD Million, 2018-2030)
    • Fans and Spectators
    • Stadium Attendees
    • Digital Audience
    • Athletes and Participants
    • Media and Broadcasters
    • Sponsors and Exhibitors
    • Event Organizers
  • Global Sports Event Event Scale Outlook (Revenue, USD Million, 2018-2030)
    • International
    • National
    • Regional
  • Global Sports Event Event Format Outlook (Revenue, USD Million, 2018-2030)
    • Live
    • Hybrid
    • Virtual

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Target buyers of Global sports event market databook

  • Our clientele includes a mix of sports event market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of global-level data and insights on the Global sports event market , including forecasts for subscribers. This global databook contains high-level insights into Global sports event market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global sports event market size, by regions, 2018-2030 (US$M)

Top 10 countries: Sports event market size, 2024 (US$M)

Global sports event market share, by type of event, 2024 & 2030 (%, US$M)

Sports event market: Opportunity assessment by country

Global sports event market, by region, 2024 (US$M)

Global sports event market size, by regions, 2018-2030 (US$M)

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