North America Sports Event Market Size & Outlook
Related Markets
North America sports event market highlights
- The North America sports event market generated a revenue of USD 166.2 million in 2024.
- The market is expected to grow at a CAGR of 5.8% from 2025 to 2030.
- In terms of segment, professional sports events was the largest revenue generating type of event in 2024.
- E-Sports Events is the most lucrative type of event segment registering the fastest growth during the forecast period.
- Country-wise, Canada is expected to register the highest CAGR from 2025 to 2030.
North America data book summary
| Market revenue in 2024 | USD 166.2 million |
| Market revenue in 2030 | USD 233.0 million |
| Growth rate | 5.8% (CAGR from 2025 to 2030) |
| Largest segment | Professional sports events |
| Fastest growing segment | E-Sports Events |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Professional Sports Events, Amateur & College Sports Events, E-Sports Events |
Other key industry trends
- In terms of revenue, North America region accounted for 36.7% of the global sports event market in 2024.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 210.2 million by 2030.
No credit card required*
Horizon in a snapshot
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
Sports Event Market Scope
Sports Event Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| IMG Worldwide | View profile | 1001-5000 | New York, New York, United States, North America | http://img.com |
| Formula 1 | View profile | 51-100 | London, England, United Kingdom, Europe | https://www.formula1.com/ |
| FIFA - Federation Internationale de Football Association | View profile | 501-1000 | Zürich, Zurich, Switzerland, Europe | http://www.fifa.com/ |
| Wanda Sports Group | View profile | 1001-5000 | Beijing, Beijing, China, Asia | http://www.wsg.cn/ |
| SponsorUnited | View profile | 251-500 | Stamford, Connecticut, United States, North America | http://sponsorunited.com |
| Sportfive (Active Sports Marketing) | View profile | 251-500 | Boulogne-billancourt, Ile-de-France, France, Europe | http://www.sportfive.com/ |
| Nielsen Sports | View profile | 10001+ | New York, New York, United States, North America | https://nielsensports.com |
| PGA TOUR | View profile | 1001-5000 | Ponte Vedra Beach, Florida, United States, North America | http://www.pgatour.com |
| Live Nation Entertainment Inc | View profile | 14700 | 9348 Civic Center Drive, Beverly Hills, CA, United States, 90210 | https://www.livenationentertainment.com |
| AEG | View profile | 101-250 | Luton, Bedfordshire, United Kingdom, Europe | http://www.aeg.com |
North America sports event market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sports event market will help companies and investors design strategic landscapes.
Professional sports events was the largest segment with a revenue share of 71.54% in 2024. Horizon Databook has segmented the North America sports event market based on professional sports events, amateur & college sports events, e-sports events covering the revenue growth of each sub-segment from 2018 to 2030.
North America accounted for the largest market share of more than 36% in 2024. The region has a highly developed sports sector, robust commercial relationships, and extensive use of digital technologies.
The U.S. is the leading market, with top leagues, including the NFL, NBA, MLB, and NHL, generating high revenues through ticket sales, sponsorships, and broadcasting rights. The presence of venue management firms and large-scale event companies such as AEG Worldwide and Live Nation Entertainment is another factor reinforcing North America's position.
High consumer expenditure on live sports events, premium seating, and hospitality packages is another advantage of the region. Integration of sports and entertainment, music festivals, and esports events is also a factor that has contributed to the growth of the sports event market.
Reasons to subscribe to North America sports event market databook:
-
Access to comprehensive data: Horizon Databook provides over 1 million market statistics and 20,000+ reports, offering extensive coverage across various industries and regions.
-
Informed decision making: Subscribers gain insights into market trends, customer preferences, and competitor strategies, empowering informed business decisions.
-
Cost-Effective solution: It's recognized as the world's most cost-effective market research database, offering high ROI through its vast repository of data and reports.
-
Customizable reports: Tailored reports and analytics allow companies to drill down into specific markets, demographics, or product segments, adapting to unique business needs.
-
Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.
Target buyers of North America sports event market databook
-
Our clientele includes a mix of sports event market companies, investment firms, advisory firms & academic institutions.
-
30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
-
Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
-
The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the North America sports event market , including forecasts for subscribers. This continent databook contains high-level insights into North America sports event market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
North America sports event market size, by country, 2018-2030 (US$M)
North America Sports Event Market Outlook Share, 2024 & 2030 (US$M)
Related statistics
Sign up - it's easy, and free!
Sign up and get instant basic access to databook, upgrade
when ready, or enjoy our
free plan indefinitely.
Included in Horizon account
- 30K+ Global Market Reports
- 120K+ Country Reports
- 1.2M+ Market Statistics
- 200K+ Company Profiles
- Industry insights and more
