South Africa Social Media Listening Market Size & Outlook
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South Africa social media listening market highlights
- The South Africa social media listening market generated a revenue of USD 0.1 billion in 2024 and is expected to reach USD 0.2 billion by 2030.
- The South Africa market is expected to grow at a CAGR of 12.7% from 2025 to 2030.
- In terms of segment, software was the largest revenue generating solutions in 2024.
- Services is the most lucrative solutions segment registering the fastest growth during the forecast period.
Social media listening market data book summary
| Market revenue in 2024 | USD 0.1 billion |
| Market revenue in 2030 | USD 0.2 billion |
| Growth rate | 12.7% (CAGR from 2025 to 2030) |
| Largest segment | Software |
| Fastest growing segment | Services |
| Historical data | 2018 - 2023 |
| Base year | 2024 |
| Forecast period | 2025 - 2030 |
| Quantitative units | Revenue in USD billion |
| Market segmentation | Software, Services |
| Key market players worldwide | Brandwatch, Buffer, Digimind, Hootsuite, International Business Machines Corp, Meltwater, Mention Me, Sprinklr Inc Class A, Sprout Social Inc Class A, YouScan |
Other key industry trends
- In terms of revenue, South Africa accounted for 1.2% of the global social media listening market in 2024.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Middle East & Africa, UAE social media listening market is projected to lead the regional market in terms of revenue in 2030.
- UAE is the fastest growing regional market in Middle East & Africa and is projected to reach USD 0.3 billion by 2030.
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Social Media Listening Market Scope
Social Media Listening Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| YouScan | View profile | 51-100 | Limassol, Limassol, Cyprus, Europe | http://youscan.io |
| Buffer | View profile | 101-250 | San Francisco, California, United States, North America | https://buffer.com |
| Brandwatch | View profile | 1001-5000 | Brighton, East Sussex, United Kingdom, Europe | https://www.brandwatch.com/ |
| Meltwater | View profile | 1001-5000 | Oslo, Oslo, Norway, Europe | https://www.meltwater.com/ |
| Digimind | View profile | 101-250 | New York, New York, United States, North America | https://www.digimind.com |
| Mention Me | View profile | 101-250 | London, England, United Kingdom, Europe | https://www.mention-me.com/ |
| Sprinklr Inc Class A | View profile | 3869 | 29 West 35th Street, 7th Floor, New York, NY, United States, 10001 | https://www.sprinklr.com |
| Sprout Social Inc Class A | View profile | 1383 | 131 South Dearborn Street, Suite 700, Chicago, IL, United States, 60603 | https://www.sproutsocial.com |
| Hootsuite | View profile | 1001-5000 | Vancouver, British Columbia, Canada, North America | https://hootsuite.com/ |
| International Business Machines Corp | View profile | 282200 | One New Orchard Road, Armonk, NY, United States, 10504 | http://www.ibm.com |
South Africa social media listening market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to social media listening market will help companies and investors design strategic landscapes.
Software was the largest segment with a revenue share of 100% in 2024. Horizon Databook has segmented the South Africa social media listening market based on software, services covering the revenue growth of each sub-segment from 2018 to 2030.
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Target buyers of South Africa social media listening market databook
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Our clientele includes a mix of social media listening market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of country-level data and insights on the South Africa social media listening market , including forecasts for subscribers. This country databook contains high-level insights into South Africa social media listening market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
South Africa Solutions - Social Media Listening Market size, 2024 - 2030 (US$M)
South Africa Social Media Listening Market Outlook Share, 2024 & 2030 (US$M)
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