Global Social Media Listening Market Size & Outlook
Global social media listening market, 2018-2030 (US$M)
Related Markets
Global social media listening market highlights
- The global social media listening market generated a revenue of USD 9.2 billion in 2024 and is expected to reach USD 20.2 billion by 2030.
- The market is expected to grow at a CAGR (2025 - 2030) of 14.3% by 2030.
- In terms of segment, software accounted for a revenue of USD 6.6 billion in 2024.
- Services is the most lucrative solutions segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2024.
- Country-wise, India is expected to register the highest CAGR from 2025 to 2030.
Global data book summary
| Market revenue in 2024 | USD 9.2 billion |
| Market revenue in 2030 | USD 20.2 billion |
| Growth rate | 14.3% (CAGR from 2025 to 2030) |
| Largest segment | Software |
| Fastest growing segment | Services |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD billion |
| Market segmentation | Software, Services |
Other key industry trends
- In terms of revenue, the North America accounted for 39.9% of the global social media listening market in 2024.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, India is the fastest growing regional market and is projected to reach USD 1.3 billion by 2030.
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Social Media Listening Market Scope
Social Media Listening Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| YouScan | View profile | 51-100 | Limassol, Limassol, Cyprus, Europe | http://youscan.io |
| Buffer | View profile | 101-250 | San Francisco, California, United States, North America | https://buffer.com |
| Brandwatch | View profile | 1001-5000 | Brighton, East Sussex, United Kingdom, Europe | https://www.brandwatch.com/ |
| Meltwater | View profile | 1001-5000 | Oslo, Oslo, Norway, Europe | https://www.meltwater.com/ |
| Digimind | View profile | 101-250 | New York, New York, United States, North America | https://www.digimind.com |
| Mention Me | View profile | 101-250 | London, England, United Kingdom, Europe | https://www.mention-me.com/ |
| Sprinklr Inc Class A | View profile | 3869 | 29 West 35th Street, 7th Floor, New York, NY, United States, 10001 | https://www.sprinklr.com |
| Sprout Social Inc Class A | View profile | 1383 | 131 South Dearborn Street, Suite 700, Chicago, IL, United States, 60603 | https://www.sproutsocial.com |
| Hootsuite | View profile | 1001-5000 | Vancouver, British Columbia, Canada, North America | https://hootsuite.com/ |
| International Business Machines Corp | View profile | 282200 | One New Orchard Road, Armonk, NY, United States, 10504 | http://www.ibm.com |
Global social media listening market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to social media listening market will help companies and investors design strategic landscapes.
Software was the largest segment with a revenue share of 71.74% in 2024. Horizon Databook has segmented the Global social media listening market based on software, services covering the revenue growth of each sub-segment from 2018 to 2030.
- Global Social Media Listening Solutions Outlook (Revenue, USD Million, 2018-2030)
- Software
- Services
- Global Social Media Listening Application Outlook (Revenue, USD Million, 2018-2030)
- Customer Experience Management
- Competitive Benchmarking
- Brand Management
- Marketing Campaign Management
- Sales and Lead Generation
- Product Development and Innovation
- Others
- Global Social Media Listening Vertical Outlook (Revenue, USD Million, 2018-2030)
- BFSI
- Healthcare & life sciences
- Retail & E-commerce
- Government and Defense
- Travel and hospitality
- IT & Telecom
- Media and Entertainment
- Others (manufacturing, education, transportation and logistics)
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Strategic advantage: By staying updated with the latest market intelligence, companies can stay ahead of competitors, anticipate industry shifts, and capitalize on emerging opportunities.
Target buyers of Global social media listening market databook
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Our clientele includes a mix of social media listening market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of global-level data and insights on the Global social media listening market , including forecasts for subscribers. This global databook contains high-level insights into Global social media listening market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
Global social media listening market size, by regions, 2018-2030 (US$M)
Top 10 countries: Social media listening market size, 2024 (US$M)
Global social media listening market share, by solutions, 2024 & 2030 (%, US$M)
Social media listening market: Opportunity assessment by country
Global social media listening market, by region, 2024 (US$M)
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