Mexico Social Media Listening Market Size & Outlook

The social media listening market in Mexico is expected to reach a projected revenue of US$ 0.5 million by 2030. A compound annual growth rate of 9.1% is expected of Mexico social media listening market from 2025 to 2030.
Revenue, 2024 (US$M)
$0.3
Forecast, 2030 (US$M)
$0.5
CAGR, 2025 - 2030
9.1%
Report Coverage
Mexico

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Mexico social media listening market, 2018-2030 (US$M)

Mexico social media listening market, 2018-2030 (US$M)

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Mexico social media listening market highlights

  • The Mexico social media listening market generated a revenue of USD 0.3 billion in 2024 and is expected to reach USD 0.5 billion by 2030.
  • The Mexico market is expected to grow at a CAGR of 9.1% from 2025 to 2030.
  • In terms of segment, software was the largest revenue generating solutions in 2024.
  • Services is the most lucrative solutions segment registering the fastest growth during the forecast period.


Social media listening market data book summary

Market revenue in 2024USD 0.3 billion
Market revenue in 2030USD 0.5 billion
Growth rate9.1% (CAGR from 2025 to 2030)
Largest segmentSoftware
Fastest growing segmentServices
Historical data2018 - 2023
Base year2024
Forecast period2025 - 2030
Quantitative unitsRevenue in USD billion
Market segmentationSoftware, Services
Key market players worldwideBrandwatch, Buffer, Digimind, Hootsuite, International Business Machines Corp, Meltwater, Mention Me, Sprinklr Inc Class A, Sprout Social Inc Class A, YouScan


Other key industry trends

  • In terms of revenue, Mexico accounted for 3.4% of the global social media listening market in 2024.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. social media listening market is projected to lead the regional market in terms of revenue in 2030.
  • Canada is the fastest growing regional market in North America and is projected to reach USD 3.0 billion by 2030.

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Social Media Listening Market Companies

Name Profile # Employees HQ Website
YouScan View profile 51-100 Limassol, Limassol, Cyprus, Europe http://youscan.io
Buffer View profile 101-250 San Francisco, California, United States, North America https://buffer.com
Brandwatch View profile 1001-5000 Brighton, East Sussex, United Kingdom, Europe https://www.brandwatch.com/
Meltwater View profile 1001-5000 Oslo, Oslo, Norway, Europe https://www.meltwater.com/
Digimind View profile 101-250 New York, New York, United States, North America https://www.digimind.com
Mention Me View profile 101-250 London, England, United Kingdom, Europe https://www.mention-me.com/
Sprinklr Inc Class A View profile 3869 29 West 35th Street, 7th Floor, New York, NY, United States, 10001 https://www.sprinklr.com
Sprout Social Inc Class A View profile 1383 131 South Dearborn Street, Suite 700, Chicago, IL, United States, 60603 https://www.sproutsocial.com
Hootsuite View profile 1001-5000 Vancouver, British Columbia, Canada, North America https://hootsuite.com/
International Business Machines Corp View profile 282200 One New Orchard Road, Armonk, NY, United States, 10504 http://www.ibm.com

Mexico social media listening market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to social media listening market will help companies and investors design strategic landscapes.


Software was the largest segment with a revenue share of 66.67% in 2024. Horizon Databook has segmented the Mexico social media listening market based on software, services covering the revenue growth of each sub-segment from 2018 to 2030.


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Target buyers of Mexico social media listening market databook

  • Our clientele includes a mix of social media listening market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the Mexico social media listening market , including forecasts for subscribers. This country databook contains high-level insights into Mexico social media listening market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Mexico Solutions - Social Media Listening Market size, 2024 - 2030 (US$M)

Mexico Social Media Listening Market Outlook Share, 2024 & 2030 (US$M)

Mexico Solutions - Social Media Listening Market size, 2024 - 2030 (US$M)

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