Middle East & Africa Smart Mirror Market Size & Outlook

The smart mirror market in Middle East & Africa is expected to reach a projected revenue of US$ 38.8 million by 2030. A compound annual growth rate of 6.8% is expected of Middle East & Africa smart mirror market from 2023 to 2030.
Revenue, 2022 (US$M)
$22.9
Forecast, 2030 (US$M)
$38.8
CAGR, 2023 - 2030
6.8%
Report Coverage
Middle East & Africa

MEA smart mirror market highlights

  • The MEA smart mirror market generated a revenue of USD 22.9 million in 2022.
  • The market is expected to grow at a CAGR of 6.8% from 2023 to 2030.
  • In terms of segment, free-standing was the largest revenue generating installation type in 2022.
  • Wall Mounted is the most lucrative installation type segment registering the fastest growth during the forecast period.
  • Country-wise, South Africa is expected to register the highest CAGR from 2023 to 2030.


MEA data book summary

Market revenue in 2022USD 22.9 million
Market revenue in 2030USD 38.8 million
Growth rate6.8% (CAGR from 2022 to 2030)
Largest segmentFree-standing
Fastest growing segmentWall Mounted
Historical data covered2017 - 2021
Base year for estimation2022
Forecast period covered2023 - 2030
Quantitative unitsRevenue in USD million
Market segmentationWall Mounted, Free-Standing
Key market players worldwideElectric Mirror, LLC, SEURA, Hidden Television, Majestic Mirror & Frame, Lumidesign, Evervue, Videotree


Other key industry trends

  • In terms of revenue, MEA region accounted for 4.5% of the global smart mirror market in 2022.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • North America is the fastest growing regional market and is projected to reach USD 491.3 million by 2030.

Free-standing was the largest segment with a revenue share of 77.73% in 2022. Horizon Databook has segmented the Middle East & Africa smart mirror market based on wall mounted, free-standing covering the revenue growth of each sub-segment from 2017 to 2030.


In 2022, Bioniq, a company specializing in personalized nutritional supplements, acquired a smart mirror company, Vaha, to expand its personal health and fitness offerings. This strategic move aimed to bolster Bioniq's presence in the Middle East and Africa (MEA) region. Vaha, renowned for its AI-enabled home fitness mirrors named Vaha S and Vaha X, brings a wealth of innovation.

These smart mirrors, which come at different prices, incorporate 35 design patents and offer users personalized workout experiences. With advanced features and capabilities, Vaha mirrors have gained popularity for their ability to provide tailored fitness routines that cater to individual needs and goals.

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Smart Mirror Market Scope

Smart mirror market segmentation & scope

Smart Mirror Market Companies

Name Profile # Employees HQ Website

MEA smart mirror market size, by country, 2017-2030 (US$M)

Middle East & Africa Smart Mirror Market Outlook Share, 2022 & 2030 (US$M)

MEA smart mirror market size, by country, 2017-2030 (US$M)

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