U.S. Skin Lightening Products Market Size & Outlook

The skin lightening products market in the United States is expected to reach a projected revenue of US$ 1,556.6 million by 2030. A compound annual growth rate of 5.1% is expected of the United States skin lightening products market from 2024 to 2030.
Revenue, 2023 (US$M)
$1,100.9
Forecast, 2030 (US$M)
$1,556.6
CAGR, 2024 - 2030
5.1%
Report Coverage
U.S.

U.S. skin lightening products market highlights

  • The U.S. skin lightening products market generated a revenue of USD 1,100.9 million in 2023 and is expected to reach USD 1,556.6 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 5.1% from 2024 to 2030.
  • In terms of segment, creams was the largest revenue generating product in 2023.
  • Cleanser is the most lucrative product segment registering the fastest growth during the forecast period.


Skin lightening products market data book summary

Market revenue in 2023USD 1,100.9 million
Market revenue in 2030USD 1,556.6 million
Growth rate5.1% (CAGR from 2023 to 2030)
Largest segmentCreams
Fastest growing segmentCleanser
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationCreams, Cleanser, Face Mask
Key market players worldwideL'Oreal SA, Beiersdorf AG, Shiseido Co Ltd, Procter & Gamble Co, Unilever PLC, Kao Corp, Avon Products, Himalaya Global, Lotus Herbals, VLCC Healthcare


Other key industry trends

  • In terms of revenue, U.S. accounted for 9.8% of the global skin lightening products market in 2023.
  • Country-wise, China is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. skin lightening products market is projected to lead the regional market in terms of revenue in 2030.
  • U.S. is the fastest growing regional market in North America and is projected to reach USD 1,556.6 million by 2030.

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Skin Lightening Products Market Scope

Skin Lightening Products Market Companies

Name Profile # Employees HQ Website

U.S. skin lightening products market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to skin lightening products market will help companies and investors design strategic landscapes.


Creams was the largest segment with a revenue share of 53.47% in 2023. Horizon Databook has segmented the U.S. skin lightening products market based on creams, cleanser, face mask covering the revenue growth of each sub-segment from 2018 to 2030.


The U.S. economy is highly developed. The country, along with having the world’s largest economy, has the second-highest purchasing power parity globally. These factors play a crucial role in the growth of the skin lightening products market in the U.S. Personalized product suggestions have been gaining traction among consumers in the country.

The beauty and skincare industries in the country have witnessed steady growth owing to the rising consumer spending. This trend is particularly true for the millennial population, which is fueled by the focus on personal representation.

Aggressive advertising and promotional campaigns by niche and large players have also played a significant role in influencing consumer behavior. With increasing inclination and ability to spend on beauty and cosmetic solutions, the skin lightening products market in the country will continue to grow.

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  • Our clientele includes a mix of skin lightening products market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. skin lightening products market , including forecasts for subscribers. This country databook contains high-level insights into U.S. skin lightening products market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. skin lightening products market size, by product, 2018-2030 (US$M)

U.S. Skin Lightening Products Market Outlook Share, 2023 & 2030 (US$M)

U.S. skin lightening products market size, by product, 2018-2030 (US$M)

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