Japan Sextech Market Size & Outlook, 2023-2030

The sextech market in Japan is expected to reach a projected revenue of US$ 8,603.1 million by 2030. A compound annual growth rate of 17.6% is expected of Japan sextech market from 2024 to 2030.
Revenue, 2023 (US$M)
$2,769.6
Forecast, 2030 (US$M)
$8,603.1
CAGR, 2024 - 2030
17.6%
Report Coverage
Japan

Japan sextech market highlights

  • The Japan sextech market generated a revenue of USD 2,769.6 million in 2023 and is expected to reach USD 8,603.1 million by 2030.
  • The Japan market is expected to grow at a CAGR of 17.6% from 2024 to 2030.
  • In terms of segment, bluetooth enabled sex toys was the largest revenue generating product in 2023.
  • VR Porn is the most lucrative product segment registering the fastest growth during the forecast period.

Sextech market data book summary

Market revenue in 2023USD 2,769.6 million
Market revenue in 2030USD 8,603.1 million
Growth rate17.6% (CAGR from 2023 to 2030)
Largest segmentBluetooth enabled sex toys
Fastest growing segmentVR Porn
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationBluetooth Enabled Sex Toys, Remote Sex Interfaces, Sex Robots, Sexual Wellness Platform, VR Porn
Key market players worldwideLELO, Vibease, WOW Tech Group, DSDoll, MysteryVibe, Lovense, MYHIXEL, BaDoink

Other key industry trends

  • In terms of revenue, Japan accounted for 7.6% of the global sextech market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China sextech market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 5,001.3 million by 2030.

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SexTech Market Scope

Sextech market segmentation & scope
Bluetooth Enabled Sex Toys
Remote Sex Interfaces
Sex Robots
Sexual Wellness Platform
VR Porn
D2C
Specialty Stores
E-Commerce

SexTech Market Companies

Name Profile # Employees HQ Website

Japan sextech market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sextech market will help companies and investors design strategic landscapes.


Bluetooth enabled sex toys was the largest segment with a revenue share of 37.85% in 2023. Horizon Databook has segmented the Japan sextech market based on bluetooth enabled sex toys, remote sex interfaces, sex robots, sexual wellness platform, vr porn covering the revenue growth of each sub-segment from 2018 to 2030.


  • Japan SexTech Product Outlook (Revenue, USD Million, 2018-2030)
    • Bluetooth Enabled Sex Toys
    • Remote Sex Interfaces
    • Sex Robots
    • Sexual Wellness Platform
    • VR Porn
  • Japan SexTech Distribution Channel Outlook (Revenue, USD Million, 2018-2030)
    • D2C
    • Specialty Stores
    • E-Commerce

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  • Our clientele includes a mix of sextech market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the Japan sextech market , including forecasts for subscribers. This country databook contains high-level insights into Japan sextech market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Japan sextech market size, by product, 2018-2030 (US$M)

Japan SexTech Market Outlook Share, 2023 & 2030 (US$M)

Japan sextech market size, by product, 2018-2030 (US$M)

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