Global Sextech Market Size & Outlook, 2023-2030
Global sextech market, 2018-2030 (US$M)
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Global sextech market highlights
- The global sextech market generated a revenue of USD 36,555.6 million in 2023 and is expected to reach USD 107,850.1 million by 2030.
- The market is expected to grow at a CAGR (2024 - 2030) of 16.7% by 2030.
- In terms of segment, bluetooth enabled sex toys accounted for a revenue of USD 14,019.8 million in 2023.
- VR Porn is the most lucrative product segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2023.
- Country-wise, Netherlands is expected to register the highest CAGR from 2024 to 2030.
Global data book summary
| Market revenue in 2023 | USD 36,555.6 million |
| Market revenue in 2030 | USD 107,850.1 million |
| Growth rate | 16.7% (CAGR from 2023 to 2030) |
| Largest segment | Bluetooth enabled sex toys |
| Fastest growing segment | VR Porn |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Bluetooth Enabled Sex Toys, Remote Sex Interfaces, Sex Robots, Sexual Wellness Platform, VR Porn |
Other key industry trends
- In terms of revenue, the North America accounted for 32.5% of the global sextech market in 2023.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, Netherlands is the fastest growing regional market and is projected to reach USD 120.6 million by 2030.
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SexTech Market Scope
SexTech Market Companies
| Name | Profile | # Employees | HQ | Website |
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Global sextech market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to sextech market will help companies and investors design strategic landscapes.
Bluetooth enabled sex toys was the largest segment with a revenue share of 38.35% in 2023. Horizon Databook has segmented the Global sextech market based on bluetooth enabled sex toys, remote sex interfaces, sex robots, sexual wellness platform, vr porn covering the revenue growth of each sub-segment from 2018 to 2030.
The stigma associated with sexual activities & experimenting is reducing due to liberalization and growing acceptance of homosexuality. Sex-positive movements have helped clear stereotypes related to gender, age, and social construct of people. Acceptance of the LGBTQIA+ community is promoting the adoption of vibrators and other such accessories. Women are more interested in discussions about sexuality and are experimenting with sexual wellness products without hesitation.
Companies operating in this market are launching various campaigns to raise awareness and break the stigma around sex toys by changing consumer perception. For instance, in August 2021, Love Honey Group launched a TV advertisement to show lingerie and sex toys under the Love How You Love campaign.
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Horizon Databook provides a detailed overview of global-level data and insights on the Global sextech market , including forecasts for subscribers. This global databook contains high-level insights into Global sextech market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Global sextech market size, by regions, 2018-2030 (US$M)
Top 10 countries: Sextech market size, 2023 (US$M)
Global sextech market share, by product, 2023 & 2030 (%, US$M)
Sextech market: Opportunity assessment by country
Global sextech market, by region, 2023 (US$M)
| Product | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | CAGR |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| North America | 5,067.6 | 5,809.1 | 7,843.7 | 8,930.5 | 10,291.3 | 11,873.8 | 13,716.5 | 15,864.3 | 18,353.4 | 21,238.8 | 24,584.3 | 28,464.3 | 32,965.4 | 15.7% |
| Europe | 4,744.2 | 5,489.7 | 7,482.8 | 8,601.1 | 10,007.2 | 11,658.0 | 13,598.7 | 15,882.9 | 18,557.1 | 21,688.9 | 25,358.0 | 29,657.8 | 34,698.5 | 16.9% |
| Asia Pacific | 3,624.4 | 4,253.1 | 5,877.7 | 6,848.3 | 8,074.8 | 9,531.3 | 11,262.7 | 13,323.1 | 15,762.8 | 18,652.1 | 22,074.6 | 26,129.3 | 30,934.0 | 18.3% |
| Latin America | 1,122.8 | 1,281.0 | 1,721.4 | 1,950.3 | 2,236.2 | 2,566.8 | 2,949.6 | 3,393.2 | 3,904.0 | 4,492.5 | 5,170.2 | 5,951.1 | 6,850.6 | 15.1% |
| MEA | 411.7 | 468.2 | 627.2 | 708.2 | 809.2 | 925.6 | 1,059.7 | 1,214.5 | 1,391.9 | 1,595.3 | 1,828.4 | 2,095.5 | 2,401.5 | 14.6% |
| Overall | 14,970.8 | 17,301.0 | 23,552.6 | 27,038.4 | 31,418.6 | 36,555.6 | 42,587.2 | 49,678.0 | 57,969.3 | 67,667.5 | 79,015.4 | 92,297.9 | 107,850.1 | 16.7% |
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