U.S. Self-tanning Products Market Size & Outlook

The self-tanning products market in the United States is expected to reach a projected revenue of US$ 315.8 million by 2030. A compound annual growth rate of 4.2% is expected of the United States self-tanning products market from 2022 to 2030.

Revenue, 2021 (US$M)
$218.8
Forecast, 2030 (US$M)
$315.8
CAGR, 2022 - 2030
4.2%
Report Coverage
U.S.

U.S. self-tanning products market highlights

  • The U.S. self-tanning products market generated a revenue of USD 218.8 million in 2021 and is expected to reach USD 315.8 million by 2030.
  • The U.S. market is expected to grow at a CAGR of 4.2% from 2022 to 2030.
  • In terms of segment, lotions was the largest revenue generating product in 2021.
  • Gels is the most lucrative product segment registering the fastest growth during the forecast period.


Self-tanning products market data book summary

Market revenue in 2021USD 218.8 million
Market revenue in 2030USD 315.8 million
Growth rate4.2% (CAGR from 2021 to 2030)
Largest segmentLotions
Fastest growing segmentGels
Historical data2018 - 2020
Base year2021
Forecast period2022 - 2030
Quantitative unitsRevenue in USD million
Market segmentationLotions, Gels
Key market players worldwideThe Estee Lauder Companies Inc Class A, L'Oreal SA, Shiseido Co Ltd, PZ Cussons PLC ADR, Unilever PLC, Kao Corp, Beiersdorf AG, Johnson & Johnson, Natura &Co Holding SA ADR, Clarins Group


Other key industry trends

  • In terms of revenue, U.S. accounted for 24.9% of the global self-tanning products market in 2021.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In North America, U.S. self-tanning products market is projected to lead the regional market in terms of revenue in 2030.
  • U.S. is the fastest growing regional market in North America and is projected to reach USD 315.8 million by 2030.

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Self-tanning Products Market Companies

Name Profile # Employees HQ Website

U.S. self-tanning products market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to self-tanning products market will help companies and investors design strategic landscapes.


Lotions was the largest segment with a revenue share of 50.78% in 2021. Horizon Databook has segmented the U.S. self-tanning products market based on lotions, gels covering the revenue growth of each sub-segment from 2018 to 2030.


The existence of well-established skincare product manufacturers in the U.S., such as L'Oréal Paris and Clarins, as well as developing infrastructure facilities for shops, are projected to promote the demand for self-tanning products.

According to figures released by the Skin Cancer Foundation in 2021, more than two persons die in the U.S. every hour from skin cancer. Melanoma is responsible for 6% of new cancer cases in men and 5% of new cancer cases in women.

Self-tanning products limit exposure to ultraviolet (UV) rays that people are otherwise exposed to by being outdoors. Growing concerns about one's skin is projected to increase the demand for self-tanning solutions that aid in tanning without sun and UV radiation exposure.

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  • Our clientele includes a mix of self-tanning products market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. self-tanning products market , including forecasts for subscribers. This country databook contains high-level insights into U.S. self-tanning products market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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U.S. self tanning products market size, by product, 2018-2030 (US$M)

U.S. Self-tanning Products Market Outlook Share, 2021 & 2030 (US$M)

U.S. self tanning products market size, by product, 2018-2030 (US$M)

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