Global Self-tanning Products Market Size & Outlook

The self-tanning products industry worldwide is expected to reach a projected revenue of US$ 1,305.3 million by 2030. A compound annual growth rate of 4.5% is expected of the worldwide self-tanning products industry from 2022 to 2030.
Revenue, 2021 (US$M)
$877.0
Forecast, 2030 (US$M)
$1,305.3
CAGR, 2022 - 2030
4.5%
Report Coverage
Worldwide

Global self-tanning products market highlights

  • The global self-tanning products market generated a revenue of USD 877.0 million in 2021 and is expected to reach USD 1,305.3 million by 2030.
  • The market is expected to grow at a CAGR (2022 - 2030) of 4.5% by 2030.
  • In terms of segment, lotions accounted for a revenue of USD 478.8 million in 2021.
  • Gels is the most lucrative product segment registering the fastest growth during the forecast period.
  • In terms of region, Europe was the largest revenue generating market in 2021.
  • Country-wise, Germany is expected to register the highest CAGR from 2022 to 2030.

Global data book summary

Market revenue in 2021USD 877.0 million
Market revenue in 2030USD 1,305.3 million
Growth rate4.5% (CAGR from 2021 to 2030)
Largest segmentLotions
Fastest growing segmentGels
Historical data covered2018 - 2020
Base year for estimation2021
Forecast period covered2022 - 2030
Quantitative unitsRevenue in USD million
Market segmentationLotions, Gels

Other key industry trends

  • In terms of revenue, the North America accounted for 29.3% of the global self-tanning products market in 2021.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, Germany is the fastest growing regional market and is projected to reach USD 64.7 million by 2030.

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Self-tanning Products Market Companies

Name Profile # Employees HQ Website

Global self-tanning products market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to self-tanning products market will help companies and investors design strategic landscapes.


Lotions was the largest segment with a revenue share of 54.6% in 2021. Horizon Databook has segmented the Global self-tanning products market based on lotions, gels covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global Self-tanning Products Product Outlook (Revenue, USD Million, 2018-2030)
    • Lotions
    • Gels
    • Others
  • Global Self-tanning Products End Use Outlook (Revenue, USD Million, 2018-2030)
    • Men
    • Women
  • Global Self-tanning Products Distribution Channel Outlook (Revenue, USD Million, 2018-2030)
    • Supermarkets & Hypermarkets
    • Convenience Stores
    • Online

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Target buyers of Global self-tanning products market databook

  • Our clientele includes a mix of self-tanning products market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Horizon Databook provides a detailed overview of global-level data and insights on the Global self-tanning products market , including forecasts for subscribers. This global databook contains high-level insights into Global self-tanning products market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global self-tanning products market size, by regions, 2018-2030 (US$M)

Top 10 countries: Self-tanning products market size, 2021 (US$M)

Global self-tanning products market share, by product, 2021 & 2030 (%, US$M)

Self-tanning products market: Opportunity assessment by country

Global self-tanning products market, by region, 2021 (US$M)

Global self-tanning products market size, by regions, 2018-2030 (US$M)

Product 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 CAGR
North America 252.2 262.5 250.4 257.3 266.1 276.9 288.4 300.6 313.7 327.5 342.3 358.0 374.8 4.3%
Europe 301.9 313.6 298.7 306.5 316.5 328.8 341.9 355.8 370.6 386.3 403.0 420.8 439.8 4.1%
Asia Pacific 188.8 198.7 191.7 199.3 208.4 219.3 230.9 243.3 256.6 270.9 286.2 302.5 320.1 5.4%
Latin America 74.1 77.6 74.6 77.2 80.4 84.2 88.3 92.7 97.4 102.4 107.7 113.5 119.6 5.0%
MEA 36.5 37.8 35.9 36.8 37.8 39.2 40.6 42.1 43.7 45.4 47.2 49.1 51.2 3.7%
Overall 853.6 890.3 851.3 877.0 909.2 948.4 990.1 1,034.5 1,081.9 1,132.4 1,186.4 1,243.9 1,305.3 4.5%

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