Latin America Real-time Bidding Market Size & Outlook
The real-time bidding market in Latin America is expected to reach a projected revenue of US$ 1,928.6 million by 2030. A compound annual growth rate of 16.4% is expected of Latin America real-time bidding market from 2024 to 2030.
Revenue, 2023 (US$M)
$666.1
Forecast, 2030 (US$M)
$1,928.6
CAGR, 2024 - 2030
16.4%
Report Coverage
Latin America
Latin America real-time bidding market, 2018-2030 (US$M)
Latin America real-time bidding market highlights
- The Latin America real-time bidding market generated a revenue of USD 666.1 million in 2023.
- The market is expected to grow at a CAGR of 16.4% from 2024 to 2030.
- In terms of segment, open auction was the largest revenue generating auction type in 2023.
- Open Auction is the most lucrative auction type segment registering the fastest growth during the forecast period.
Latin America data book summary
| Market revenue in 2023 | USD 666.1 million |
| Market revenue in 2030 | USD 1,928.6 million |
| Growth rate | 16.4% (CAGR from 2023 to 2030) |
| Largest segment | Open auction |
| Fastest growing segment | Open Auction |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Open Auction |
| Key market players worldwide | Google, The Trade Desk, MediaMath, Rubicon Organics Inc, Criteo SA ADR, PubMatic Inc Ordinary Shares - Class A, Adobe Inc, Meta Platforms Inc Class A |
Other key industry trends
- In terms of revenue, Latin America region accounted for 4.6% of the global real-time bidding market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 9,214.7 million by 2030.
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Real-Time Bidding Market Scope
Real-time bidding market segmentation & scope
Advertisement Format
Display Ads
Video Ads
Mobile Ads
Social Media Ads
Native Ads
Device
Mobile
Desktop
Smart TV
Others
Application
Media & Entertainment
Retail and E-commerce
Games
Travel & Luxury
Mobile Applications
Others
Countries
U.S.
Canada
Mexico
UK
Germany
France
Brazil
Australia
China
India
Japan
South Korea
UAE
South Africa
Saudi Arabia
Real-Time Bidding Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Related regional statistics
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