Market revenue in 2022 | USD 1,368.7 million |
Market revenue in 2030 | USD 1,838.6 million |
Growth rate | 3.8% (CAGR from 2022 to 2030) |
Largest segment | Shoes |
Fastest growing segment | Flip Flops |
Historical data | 2017 - 2021 |
Base year | 2022 |
Forecast period | 2023 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Shoes, Flip Flops |
Key market players worldwide | Dr. Martens PLC Ordinary Shares, Bata Corporation, Grendene, Liberty Shoes, Khadim India, Decathlon, VKC Group, Havaianas, Ajanta Shoes |
Shoes was the largest segment with a revenue share of 48.1% in 2022. Horizon Databook has segmented the Brazil pvc footwear market based on shoes, flip flops covering the revenue growth of each sub-segment from 2017 to 2030.
Brazil is one of the significant manufacturers of footwear, and Havaianas is one of the most popular and well-known brands in the country. Havaianas is a Brazilian brand of flip flops that has gained international recognition and popularity. Havaianas has become a symbol of Brazilian beach culture. They are known for their colorful and comfortable designs, made from high-quality rubber. Havaianas flip flops have become a fashion statement, not just in Brazil but also worldwide.
Nowadays, the relationship between fashion and video games has been growing steadily in recent years. Video games have become a significant part of popular culture across Brazil, reaching a vast and diverse audience. In May 2021, leading Brazilian footwear brand Havaianas collaborated with the popular online game ‘Fortnite’ to release three pairs of flip-flops that are printed with Fortnite’s iconic characters and elements including the popular character – Unicorn Llama.
These collaborations offer unique opportunities for fashion brands to reach a new audience and create innovative, immersive experiences for fans. They also provide gamers with the chance to express their love for their favorite games through fashion choices, thus driving the demand for flip-flops across the country.
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