South Africa Programmatic Advertising Market Size & Outlook
South Africa programmatic advertising market, 2017-2030 (US$B)
Related Markets
South Africa programmatic advertising market highlights
- The South Africa programmatic advertising market generated a revenue of USD 13.4 billion in 2023 and is expected to reach USD 39.9 billion by 2030.
- The South Africa market is expected to grow at a CAGR of 16.8% from 2024 to 2030.
- In terms of segment, real-time bidding (rtb) was the largest revenue generating auction in 2023.
- Private Marketplace (PMP) is the most lucrative auction segment registering the fastest growth during the forecast period.
Programmatic advertising market data book summary
| Market revenue in 2023 | USD 13.4 billion |
| Market revenue in 2030 | USD 39.9 billion |
| Growth rate | 16.8% (CAGR from 2023 to 2030) |
| Largest segment | Real-time bidding (rtb) |
| Fastest growing segment | Private Marketplace (PMP) |
| Historical data | 2017 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD billion |
| Market segmentation | Real-Time Bidding (RTB), Private Marketplace (PMP), Preferred Deals, Programmatic Direct |
| Key market players worldwide | The Trade Desk Inc Class A, Alphabet Inc Class A, Meta Platforms Inc Class A, Amazon.com Inc, Microsoft Corp, Adobe Inc, Alibaba Group Holding Ltd ADR, Criteo SA ADR, NextRoll, MediaMath |
Other key industry trends
- In terms of revenue, South Africa accounted for 2.0% of the global programmatic advertising market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In Middle East & Africa, Saudi Arabia programmatic advertising market is projected to lead the regional market in terms of revenue in 2030.
- UAE is the fastest growing regional market in Middle East & Africa and is projected to reach USD 37.3 billion by 2030.
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Programmatic Advertising Market Scope
Programmatic Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
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South Africa programmatic advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to programmatic advertising market will help companies and investors design strategic landscapes.
Real-time bidding (rtb) was the largest segment with a revenue share of 41.79% in 2023. Horizon Databook has segmented the South Africa programmatic advertising market based on real-time bidding (rtb), private marketplace (pmp), preferred deals, programmatic direct covering the revenue growth of each sub-segment from 2017 to 2030.
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Our clientele includes a mix of programmatic advertising market companies, investment firms, advisory firms & academic institutions.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the South Africa programmatic advertising market , including forecasts for subscribers. This country databook contains high-level insights into South Africa programmatic advertising market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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South Africa programmatic advertising market size, by auction, 2017-2030 (US$B)
South Africa Programmatic Advertising Market Outlook Share, 2023 & 2030 (US$B)
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