Global Programmatic Advertising Market Size & Outlook
Global programmatic advertising market, 2017-2030 (US$B)
Related Markets
Global programmatic advertising market highlights
- The global programmatic advertising market generated a revenue of USD 678.4 billion in 2023 and is expected to reach USD 2,753.0 billion by 2030.
- The market is expected to grow at a CAGR (2024 - 2030) of 22.2% by 2030.
- In terms of segment, real-time bidding (rtb) accounted for a revenue of USD 284.7 billion in 2023.
- Private Marketplace (PMP) is the most lucrative auction segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2023.
- Country-wise, South Africa is expected to register the highest CAGR from 2024 to 2030.
Global data book summary
| Market revenue in 2023 | USD 678.4 billion |
| Market revenue in 2030 | USD 2,753.0 billion |
| Growth rate | 22.2% (CAGR from 2023 to 2030) |
| Largest segment | Real-time bidding (rtb) |
| Fastest growing segment | Private Marketplace (PMP) |
| Historical data covered | 2017 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD billion |
| Market segmentation | Real-Time Bidding (RTB), Private Marketplace (PMP), Preferred Deals, Programmatic Direct |
Other key industry trends
- In terms of revenue, the North America accounted for 32.6% of the global programmatic advertising market in 2023.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, South Africa is the fastest growing regional market and is projected to reach USD 39.9 billion by 2030.
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Programmatic Advertising Market Scope
Programmatic Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
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Global programmatic advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to programmatic advertising market will help companies and investors design strategic landscapes.
Real-time bidding (rtb) was the largest segment with a revenue share of 41.97% in 2023. Horizon Databook has segmented the Global programmatic advertising market based on real-time bidding (rtb), private marketplace (pmp), preferred deals, programmatic direct covering the revenue growth of each sub-segment from 2017 to 2030.
- Global Programmatic Advertising Auction Outlook (Revenue, USD Billion, 2017-2030)
- Real-Time Bidding (RTB)
- Private Marketplace (PMP)
- Preferred Deals
- Programmatic Direct
- Global Programmatic Advertising Ad Format Outlook (Revenue, USD Billion, 2017-2030)
- Image
- Video
- Text
- Others
- Global Programmatic Advertising Channel Outlook (Revenue, USD Billion, 2017-2030)
- Mobile & Tablets
- Desktop
- Others
- Global Programmatic Advertising End Use Outlook (Revenue, USD Billion, 2017-2030)
- Media & Entertainment
- BFSI
- Education
- Retail & Consumer Goods
- Telecom & Communication
- Healthcare
- Hospitality
- Others
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Target buyers of Global programmatic advertising market databook
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Our clientele includes a mix of programmatic advertising market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of global-level data and insights on the Global programmatic advertising market , including forecasts for subscribers. This global databook contains high-level insights into Global programmatic advertising market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
Global programmatic advertising market size, by regions, 2017-2030 (US$B)
Top 10 countries: Programmatic advertising market size, 2023 (US$B)
Global programmatic advertising market share, by auction, 2023 & 2030 (%, US$B)
Programmatic advertising market: Opportunity assessment by country
Global programmatic advertising market, by region, 2023 (US$B)
Related regional statistics
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