Europe Programmatic Advertising Market Size & Outlook
Europe programmatic advertising market, 2017-2030 (US$B)
Related Markets
Europe programmatic advertising market highlights
- The Europe programmatic advertising market generated a revenue of USD 177.8 billion in 2023.
- The market is expected to grow at a CAGR of 23.1% from 2024 to 2030.
- In terms of segment, real-time bidding (rtb) was the largest revenue generating auction in 2023.
- Private Marketplace (PMP) is the most lucrative auction segment registering the fastest growth during the forecast period.
- Country-wise, France is expected to register the highest CAGR from 2024 to 2030.
Europe data book summary
| Market revenue in 2023 | USD 177.8 billion |
| Market revenue in 2030 | USD 761.9 billion |
| Growth rate | 23.1% (CAGR from 2023 to 2030) |
| Largest segment | Real-time bidding (rtb) |
| Fastest growing segment | Private Marketplace (PMP) |
| Historical data covered | 2017 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD billion |
| Market segmentation | Real-Time Bidding (RTB), Private Marketplace (PMP), Preferred Deals, Programmatic Direct |
| Key market players worldwide | The Trade Desk Inc Class A, Alphabet Inc Class A, Meta Platforms Inc Class A, Amazon.com Inc, Microsoft Corp, Adobe Inc, Alibaba Group Holding Ltd ADR, Criteo SA ADR, NextRoll, MediaMath |
Other key industry trends
- In terms of revenue, Europe region accounted for 26.2% of the global programmatic advertising market in 2023.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 688.8 billion by 2030.
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Programmatic Advertising Market Scope
Programmatic Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
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Europe programmatic advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to programmatic advertising market will help companies and investors design strategic landscapes.
Real-time bidding (rtb) was the largest segment with a revenue share of 41.34% in 2023. Horizon Databook has segmented the Europe programmatic advertising market based on real-time bidding (rtb), private marketplace (pmp), preferred deals, programmatic direct covering the revenue growth of each sub-segment from 2017 to 2030.
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Our clientele includes a mix of programmatic advertising market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of continent-level data and insights on the Europe programmatic advertising market , including forecasts for subscribers. This continent databook contains high-level insights into Europe programmatic advertising market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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Europe programmatic advertising market size, by country, 2017-2030 (US$B)
Europe Programmatic Advertising Market Outlook Share, 2023 & 2030 (US$B)
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