U.S. Probiotics Market Size & Outlook, 2023-2030
U.S. probiotics market, 2017-2030 (US$M)
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U.S. probiotics market highlights
- The U.S. probiotics market generated a revenue of USD 19,741.9 million in 2023 and is expected to reach USD 47,205.0 million by 2030.
- The U.S. market is expected to grow at a CAGR of 13.3% from 2024 to 2030.
- In terms of segment, probiotic food & beverages was the largest revenue generating form in 2023.
- Probiotic Dietary Supplements is the most lucrative form segment registering the fastest growth during the forecast period.
Probiotics market data book summary
| Market revenue in 2023 | USD 19,741.9 million |
| Market revenue in 2030 | USD 47,205.0 million |
| Growth rate | 13.3% (CAGR from 2023 to 2030) |
| Largest segment | Probiotic food & beverages |
| Fastest growing segment | Probiotic Dietary Supplements |
| Historical data | 2017 - 2022 |
| Base year | 2023 |
| Forecast period | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Probiotic Food & Beverages, Probiotic Dietary Supplements, Animal Feed Probiotics |
| Key market players worldwide | Arla Foods, BioGaia AB Class B, Danone SA, DuPont de Nemours Inc, General Mills Inc, Lifeway Foods Inc, Kerry Group PLC Class A, Nestle SA, Probi AB, Yakult Honsha Co Ltd, Chr. Hansen, i-Health, Lallemand, Mother Dairy |
Other key industry trends
- In terms of revenue, U.S. accounted for 22.5% of the global probiotics market in 2023.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. probiotics market is projected to lead the regional market in terms of revenue in 2030.
- U.S. is the fastest growing regional market in North America and is projected to reach USD 47,205.0 million by 2030.
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Probiotics Market Scope
Probiotics Market Companies
| Name | Profile | # Employees | HQ | Website |
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U.S. probiotics market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to probiotics market will help companies and investors design strategic landscapes.
Probiotic food & beverages was the largest segment with a revenue share of 63.1% in 2023. Horizon Databook has segmented the U.S. probiotics market based on probiotic food & beverages, probiotic dietary supplements, animal feed probiotics covering the revenue growth of each sub-segment from 2017 to 2030.
The use of probiotics to aid the treatment of mental illness in the U.S. and their incorporation in fitness modules on account of increasing cases of obesity and stress disorders in the country are fueling the growth of the probiotics market in the country.
Though food- and beverage-based probiotics are popular in the country, the increasing demand for lactose-free and non-dairy products is hindering the sales of dairy foods. This, in turn, negatively impacts the growth of the probiotics market in the U.S.
The lack of preference for fermented food options and the occasional intake of the limited obtainable probiotics food items are the key challenges restricting the growth of the market in the U.S. This is because consumers are more inclined toward processed food items than bitter and durable flavors, which are usually related to fermented food items with probiotics.
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Our clientele includes a mix of probiotics market companies, investment firms, advisory firms & academic institutions.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. probiotics market , including forecasts for subscribers. This country databook contains high-level insights into U.S. probiotics market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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U.S. probiotics market size, by form, 2017-2030 (US$M)
U.S. Probiotics Market Outlook Share, 2023 & 2030 (US$M)
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