Global Printed Tissue Paper Market Size & Outlook

The printed tissue paper industry worldwide is expected to reach a projected revenue of US$ 1,106.7 million by 2030. A compound annual growth rate of 4.7% is expected of the worldwide printed tissue paper industry from 2025 to 2030.
Revenue, 2024 (US$M)
$840.5
Forecast, 2030 (US$M)
$1,106.7
CAGR, 2025 - 2030
4.7%
Report Coverage
Worldwide

Global printed tissue paper market highlights

  • The global printed tissue paper market generated a revenue of USD 840.5 million in 2024 and is expected to reach USD 1,106.7 million by 2030.
  • The market is expected to grow at a CAGR (2025 - 2030) of 4.7% by 2030.
  • In terms of segment, toilet paper accounted for a revenue of USD 214.3 million in 2024.
  • Napkin is the most lucrative product segment registering the fastest growth during the forecast period.
  • In terms of region, Asia Pacific was the largest revenue generating market in 2024.
  • Country-wise, China is expected to register the highest CAGR from 2025 to 2030.

Global data book summary

Market revenue in 2024USD 840.5 million
Market revenue in 2030USD 1,106.7 million
Growth rate4.7% (CAGR from 2024 to 2030)
Largest segmentToilet paper
Fastest growing segmentNapkin
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationToilet Paper, Napkin, Facial Tissue, Kitchen Tissue

Other key industry trends

  • In terms of revenue, the North America accounted for 26.0% of the global printed tissue paper market in 2024.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, China is the fastest growing regional market and is projected to reach USD 47.2 million by 2030.

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Printed Tissue Paper Market Companies

Name Profile # Employees HQ Website

Global printed tissue paper market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to printed tissue paper market will help companies and investors design strategic landscapes.


Toilet paper was the largest segment with a revenue share of 25.5% in 2024. Horizon Databook has segmented the Global printed tissue paper market based on toilet paper, napkin, facial tissue, kitchen tissue covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global Printed Tissue Paper Product Outlook (Revenue, USD Million, 2018-2030)
    • Toilet Paper
    • Napkin
    • Others
    • Facial Tissue
    • Kitchen Tissue
  • Global Printed Tissue Paper Distribution Channel Outlook (Revenue, USD Million, 2018-2030)
    • Convenience Stores
    • Supermarket/Hypermarket
    • Online
    • Other
  • Global Printed Tissue Paper End Use Outlook (Revenue, USD Million, 2018-2030)
    • Household
    • Commercial

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Target buyers of Global printed tissue paper market databook

  • Our clientele includes a mix of printed tissue paper market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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Horizon Databook provides a detailed overview of global-level data and insights on the Global printed tissue paper market , including forecasts for subscribers. This global databook contains high-level insights into Global printed tissue paper market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global printed tissue paper market size, by regions, 2018-2030 (US$M)

Top 10 countries: Printed tissue paper market size, 2024 (US$M)

Global printed tissue paper market share, by product, 2024 & 2030 (%, US$M)

Printed tissue paper market: Opportunity assessment by country

Global printed tissue paper market, by region, 2024 (US$M)

Global printed tissue paper market size, by regions, 2018-2030 (US$M)

Product 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 CAGR
North America 165.8 173.2 181.2 189.7 198.7 208.3 218.6 229.5 241.2 253.6 267.0 281.2 296.4 5.2%
Europe 139.4 145.0 151.0 157.3 164.0 171.1 178.7 186.8 195.4 204.5 214.3 224.7 235.7 4.7%
Asia Pacific 221.9 230.4 239.3 248.8 258.8 269.5 280.9 292.9 305.7 319.4 333.9 349.3 365.8 4.5%
Latin America 76.2 78.8 81.6 84.5 87.5 90.8 94.2 97.9 101.8 105.9 110.2 114.8 119.8 4.1%
MEA 53.7 55.8 57.9 60.3 62.8 65.4 68.2 71.1 74.3 77.7 81.2 85.0 89.1 4.6%
Overall 657.0 683.2 711.0 740.5 771.8 805.1 840.5 878.3 918.4 961.0 1,006.5 1,055.0 1,106.7 4.7%

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