Global Pretzel Market Size & Outlook, 2025-2030
Global pretzel market, 2018-2030 (US$M)
Related Markets
Global pretzel market highlights
- The global pretzel market generated a revenue of USD 7,170.9 million in 2024 and is expected to reach USD 8,625.1 million by 2030.
- The market is expected to grow at a CAGR (2025 - 2030) of 3.1% by 2030.
- In terms of segment, supermarket & hypermarket accounted for a revenue of USD 3,341.7 million in 2024.
- Online is the most lucrative distribution segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2024.
- Country-wise, India is expected to register the highest CAGR from 2025 to 2030.
Global data book summary
| Market revenue in 2024 | USD 7,170.9 million |
| Market revenue in 2030 | USD 8,625.1 million |
| Growth rate | 3.1% (CAGR from 2025 to 2030) |
| Largest segment | Supermarket & hypermarket |
| Fastest growing segment | Online |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Supermarket & Hypermarket, Specialty Stores, Online |
Other key industry trends
- In terms of revenue, the North America accounted for 41.9% of the global pretzel market in 2024.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, India is the fastest growing regional market and is projected to reach USD 419.0 million by 2030.
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Pretzel Market Scope
Pretzel Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Wise Foods | View profile | 501-1000 | Berwick, Pennsylvania, United States, North America | https://www.wisesnacks.com/ |
| Wetzel’s Pretzels | View profile | 51-100 | Pasadena, California, United States, North America | http://www.wetzels.com/ |
| Old Dutch Foods | View profile | 1001-5000 | Roseville, California, United States, North America | https://olddutchfoods.com/ |
| Pretzel's Incorporated | View profile | 251-500 | Bluffton, Indiana, United States, North America | http://pretzels-inc.com |
| J&J Snack Foods Corp | View profile | 1001-5000 | Pennsauken, New Jersey, United States, North America | http://www.jjsnack.com/ |
| MARS | View profile | 11-50 | Besiktas, Istanbul, Turkey, Europe | https://www.marsneo.com |
| PepsiCo, Inc. | View profile | - | - | - |
| Intersnack Group | View profile | 101-250 | Düsseldorf, Nordrhein-Westfalen, Germany, Europe | https://www.intersnack.de/standard/home/index.html |
| Conagra Foodservice | View profile | 1001-5000 | Chicago, Illinois, United States, North America | https://www.conagrafoodservice.com |
| Focus Brands | View profile | 1001-5000 | Atlanta, Georgia, United States, North America | http://www.focusbrands.com/ |
| Herr Foods | View profile | 1001-5000 | Nottingham, Pennsylvania, United States, North America | http://www.herrs.com/ |
| Utz Brands Inc Class A | View profile | 3654 | 900 High Street, Hanover, PA, United States, 17331 | https://www.utzsnacks.com |
| Campbell Soup Company | View profile | 10001+ | Camden, New Jersey, United States, North America | http://www.campbellsoupcompany.com/ |
| General Mills Inc | View profile | 34000 | Number One General Mills Boulevard, Minneapolis, MN, United States, 55426 | https://www.generalmills.com |
Global pretzel market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to pretzel market will help companies and investors design strategic landscapes.
Supermarket & hypermarket was the largest segment with a revenue share of 46.6% in 2024. Horizon Databook has segmented the Global pretzel market based on supermarket & hypermarket, specialty stores, online covering the revenue growth of each sub-segment from 2018 to 2030.
- Global Pretzel Distribution Outlook (Revenue, USD Million, 2018-2030)
- Supermarket & Hypermarket
- Specialty Stores
- Online
- Others
- Global Pretzel Type Outlook (Revenue, USD Million, 2018-2030)
- Hard
- Soft
- Global Pretzel Product Outlook (Revenue, USD Million, 2018-2030)
- Salted
- Unsalted
- Flavored
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Target buyers of Global pretzel market databook
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Our clientele includes a mix of pretzel market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of global-level data and insights on the Global pretzel market , including forecasts for subscribers. This global databook contains high-level insights into Global pretzel market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
Partial client list
Global pretzel market size, by regions, 2018-2030 (US$M)
Top 10 countries: Pretzel market size, 2024 (US$M)
Global pretzel market share, by distribution, 2024 & 2030 (%, US$M)
Pretzel market: Opportunity assessment by country
Global pretzel market, by region, 2024 (US$M)
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