China Portable Bluetooth Speaker Market Size & Outlook

The portable bluetooth speaker market in China is expected to reach a projected revenue of US$ 3,538.0 million by 2030. A compound annual growth rate of 12.3% is expected of China portable bluetooth speaker market from 2024 to 2030.
Revenue, 2023 (US$M)
$1,568.1
Forecast, 2030 (US$M)
$3,538.0
CAGR, 2024 - 2030
12.3%
Report Coverage
China

China portable bluetooth speaker market highlights

  • The China portable bluetooth speaker market generated a revenue of USD 1,568.1 million in 2023 and is expected to reach USD 3,538.0 million by 2030.
  • The China market is expected to grow at a CAGR of 12.3% from 2024 to 2030.
  • In terms of segment, residential was the largest revenue generating application in 2023.
  • Commercial is the most lucrative application segment registering the fastest growth during the forecast period.


Portable bluetooth speaker market data book summary

Market revenue in 2023USD 1,568.1 million
Market revenue in 2030USD 3,538.0 million
Growth rate12.3% (CAGR from 2023 to 2030)
Largest segmentResidential
Fastest growing segmentCommercial
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationCommercial, Residential
Key market players worldwideHarman International, Bose Corporation, Sony Group Corp, Apple Inc, Bang & Olufsen A/S, Logitech International SA, Plantronics, VOXX International Corp Class A, Fuyao Glass Industry Group Co Ltd Shs -H- Unitary 144A/Reg S


Other key industry trends

  • In terms of revenue, China accounted for 12.2% of the global portable bluetooth speaker market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China portable bluetooth speaker market is projected to lead the regional market in terms of revenue in 2030.
  • India is the fastest growing regional market in Asia Pacific and is projected to reach USD 2,567.4 million by 2030.

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Portable Bluetooth Speaker Market Scope

Portable Bluetooth Speaker Market Companies

Name Profile # Employees HQ Website

China portable bluetooth speaker market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to portable bluetooth speaker market will help companies and investors design strategic landscapes.


Residential was the largest segment with a revenue share of 73.01% in 2023. Horizon Databook has segmented the China portable bluetooth speaker market based on commercial, residential covering the revenue growth of each sub-segment from 2018 to 2030.


Consumers in China favor portable Bluetooth speakers due to their wireless convenience, seamless smartphone integration, versatile usage indoors and outdoors, and enhanced audio quality, making them a popular choice for diverse activities and settings, thereby creating a potential market for these speakers. 

China is the world's largest e-commerce market, accounting for nearly half of global transactions, which is expected to drive the e-commerce sales of portable Bluetooth speakers in the country. According to International Trade Agency in 2022, domestically, Alibaba's Taobao and Tmall command the landscape with a 50.8% market share, followed by JD.com (15.9%) and Pinduoduo (13.2%). China's e-commerce scene comprises various platforms like Kaola, Little Red Book, Alibaba, and others. 

While Singles Day remains pivotal, other occasions like Valentine's Day, 6.18 Mid-Year Shopping Festival, and Chinese New Year also lead to substantial online sales. Furthermore, key opinion leaders are engaged in live streaming to engage with customers and build brand reputation, which is expected to drive the demand for portable Bluetooth speakers.

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Horizon Databook provides a detailed overview of country-level data and insights on the China portable bluetooth speaker market , including forecasts for subscribers. This country databook contains high-level insights into China portable bluetooth speaker market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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China portable bluetooth speaker market size, by application, 2018-2030 (US$M)

China Portable Bluetooth Speaker Market Outlook Share, 2023 & 2030 (US$M)

China portable bluetooth speaker market size, by application, 2018-2030 (US$M)

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