Market revenue in 2023 | USD 1,568.1 million |
Market revenue in 2030 | USD 3,538.0 million |
Growth rate | 12.3% (CAGR from 2023 to 2030) |
Largest segment | Residential |
Fastest growing segment | Commercial |
Historical data | 2018 - 2022 |
Base year | 2023 |
Forecast period | 2024 - 2030 |
Quantitative units | Revenue in USD million |
Market segmentation | Commercial, Residential |
Key market players worldwide | Harman International, Bose Corporation, Sony Group Corp, Apple Inc, Bang & Olufsen A/S, Logitech International SA, Plantronics, VOXX International Corp Class A, Fuyao Glass Industry Group Co Ltd Shs -H- Unitary 144A/Reg S |
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The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to portable bluetooth speaker market will help companies and investors design strategic landscapes.
Residential was the largest segment with a revenue share of 73.01% in 2023. Horizon Databook has segmented the China portable bluetooth speaker market based on commercial, residential covering the revenue growth of each sub-segment from 2018 to 2030.
Consumers in China favor portable Bluetooth speakers due to their wireless convenience, seamless smartphone integration, versatile usage indoors and outdoors, and enhanced audio quality, making them a popular choice for diverse activities and settings, thereby creating a potential market for these speakers.
China is the world's largest e-commerce market, accounting for nearly half of global transactions, which is expected to drive the e-commerce sales of portable Bluetooth speakers in the country. According to International Trade Agency in 2022, domestically, Alibaba's Taobao and Tmall command the landscape with a 50.8% market share, followed by JD.com (15.9%) and Pinduoduo (13.2%). China's e-commerce scene comprises various platforms like Kaola, Little Red Book, Alibaba, and others.
While Singles Day remains pivotal, other occasions like Valentine's Day, 6.18 Mid-Year Shopping Festival, and Chinese New Year also lead to substantial online sales. Furthermore, key opinion leaders are engaged in live streaming to engage with customers and build brand reputation, which is expected to drive the demand for portable Bluetooth speakers.
Horizon Databook provides a detailed overview of country-level data and insights on the China portable bluetooth speaker market , including forecasts for subscribers. This country databook contains high-level insights into China portable bluetooth speaker market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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