China Podcasting Market Size & Outlook, 2023-2030

The podcasting market in China is expected to reach a projected revenue of US$ 17,204.0 million by 2030. A compound annual growth rate of 28.2% is expected of China podcasting market from 2024 to 2030.
Revenue, 2023 (US$M)
$3,026.7
Forecast, 2030 (US$M)
$17,204.0
CAGR, 2024 - 2030
28.2%
Report Coverage
China

China podcasting market highlights

  • The China podcasting market generated a revenue of USD 3,026.7 million in 2023 and is expected to reach USD 17,204.0 million by 2030.
  • The China market is expected to grow at a CAGR of 28.2% from 2024 to 2030.
  • In terms of segment, non-fiction was the largest revenue generating category in 2023.
  • Fiction is the most lucrative category segment registering the fastest growth during the forecast period.

Podcasting market data book summary

Market revenue in 2023USD 3,026.7 million
Market revenue in 2030USD 17,204.0 million
Growth rate28.2% (CAGR from 2023 to 2030)
Largest segmentNon-fiction
Fastest growing segmentFiction
Historical data2018 - 2022
Base year2023
Forecast period2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationFiction, Non-fiction
Key market players worldwideAmazon.com Inc, Apple Inc, Spotify Technology SA, iHeartMedia Inc, Sirius XM Holdings Inc, Audacy Inc, Tune In Mindfulness, SoundCloud, Megaphone (formerly Panoply Media), Stitcher

Other key industry trends

  • In terms of revenue, China accounted for 12.7% of the global podcasting market in 2023.
  • Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
  • In Asia Pacific, China podcasting market is projected to lead the regional market in terms of revenue in 2030.
  • Japan is the fastest growing regional market in Asia Pacific and is projected to reach USD 2,539.1 million by 2030.

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Podcasting Market Companies

Name Profile # Employees HQ Website

China podcasting market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to podcasting market will help companies and investors design strategic landscapes.


Non-fiction was the largest segment with a revenue share of 73.29% in 2023. Horizon Databook has segmented the China podcasting market based on fiction, non-fiction covering the revenue growth of each sub-segment from 2018 to 2030.


  • China Podcasting Category Outlook (Revenue, USD Million, 2018-2030)
    • Fiction
    • Non-fiction
  • China Podcasting Target Outlook (Revenue, USD Million, 2018-2030)
    • Kids
    • Adult
  • China Podcasting Preferred Devices Outlook (Revenue, USD Million, 2018-2030)
    • Smartphones
    • Laptops & Tablets
    • Personal Digital Assistants
    • Others
  • China Podcasting Genre Outlook (Revenue, USD Million, 2018-2030)
    • New & Politics
    • Socitey & Culture
    • Comedy
    • Sports
    • Others
  • China Podcasting Podcast Formats Outlook (Revenue, USD Million, 2018-2030)
    • Interviews
    • Panels
    • Solo
    • Repurposed
    • Conversational

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Target buyers of China podcasting market databook

  • Our clientele includes a mix of podcasting market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of country-level data and insights on the China podcasting market , including forecasts for subscribers. This country databook contains high-level insights into China podcasting market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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China podcasting market size, by category, 2018-2030 (US$M)

China Podcasting Market Outlook Share, 2023 & 2030 (US$M)

China podcasting market size, by category, 2018-2030 (US$M)

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