Global Podcasting Market Size & Outlook, 2023-2030
Global podcasting market, 2018-2030 (US$M)
Related Markets
Global podcasting market highlights
- The global podcasting market generated a revenue of USD 23,758.0 million in 2023 and is expected to reach USD 130,633.8 million by 2030.
- The market is expected to grow at a CAGR (2024 - 2030) of 27.6% by 2030.
- In terms of segment, non-fiction accounted for a revenue of USD 17,430.9 million in 2023.
- Fiction is the most lucrative category segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2023.
- Country-wise, U.S. is expected to register the highest CAGR from 2024 to 2030.
Global data book summary
| Market revenue in 2023 | USD 23,758.0 million |
| Market revenue in 2030 | USD 130,633.8 million |
| Growth rate | 27.6% (CAGR from 2023 to 2030) |
| Largest segment | Non-fiction |
| Fastest growing segment | Fiction |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Fiction, Non-fiction |
Other key industry trends
- In terms of revenue, the North America accounted for 39.0% of the global podcasting market in 2023.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, U.S. is the fastest growing regional market and is projected to reach USD 32,137.2 million by 2030.
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Podcasting Market Scope
Podcasting Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Global podcasting market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to podcasting market will help companies and investors design strategic landscapes.
Non-fiction was the largest segment with a revenue share of 73.37% in 2023. Horizon Databook has segmented the Global podcasting market based on fiction, non-fiction covering the revenue growth of each sub-segment from 2018 to 2030.
- Global Podcasting Category Outlook (Revenue, USD Million, 2018-2030)
- Fiction
- Non-fiction
- Global Podcasting Target Outlook (Revenue, USD Million, 2018-2030)
- Kids
- Adult
- Global Podcasting Preferred Devices Outlook (Revenue, USD Million, 2018-2030)
- Smartphones
- Laptops & Tablets
- Personal Digital Assistants
- Others
- Global Podcasting Genre Outlook (Revenue, USD Million, 2018-2030)
- New & Politics
- Socitey & Culture
- Comedy
- Sports
- Others
- Global Podcasting Podcast Formats Outlook (Revenue, USD Million, 2018-2030)
- Interviews
- Panels
- Solo
- Repurposed
- Conversational
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Our clientele includes a mix of podcasting market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of global-level data and insights on the Global podcasting market , including forecasts for subscribers. This global databook contains high-level insights into Global podcasting market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Global podcasting market size, by region, 2018-2030 (US$M)
Top 10 countries: Podcasting market size, 2023 (US$M)
Global podcasting market share, by category, 2023 & 2030 (%, US$M)
Podcasting market: Opportunity assessment by country
Global podcasting market, by region, 2023 (US$M)
| Category | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | CAGR |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Latin America | 844.6 | 993.1 | 1,184.2 | 1,459.4 | 1,829.8 | 2,365.7 | 3,162.5 | 4,288.7 | 5,891.9 | 8,139.8 | 11,364.6 | 15,934.6 | 22,436.6 | 38.8% |
| Europe | 2,075.0 | 2,546.9 | 3,163.0 | 4,018.6 | 5,123.6 | 6,564.5 | 8,463.1 | 10,887.9 | 13,957.3 | 17,773.8 | 22,534.2 | 28,426.1 | 35,494.7 | 28.2% |
| North America | 2,847.8 | 3,527.0 | 4,408.8 | 5,653.0 | 7,243.2 | 9,255.7 | 11,719.2 | 14,579.3 | 17,936.2 | 21,834.8 | 26,306.5 | 31,231.8 | 36,527.8 | 22.5% |
| MEA | 355.3 | 425.1 | 514.6 | 640.9 | 806.8 | 1,038.8 | 1,374.6 | 1,837.9 | 2,475.5 | 3,318.5 | 4,462.4 | 5,975.0 | 7,962.2 | 34.7% |
| Asia Pacific | 1,481.4 | 1,789.5 | 2,191.9 | 2,765.8 | 3,517.8 | 4,533.2 | 5,904.7 | 7,727.6 | 10,109.8 | 13,150.7 | 17,081.2 | 22,027.9 | 28,212.5 | 30.7% |
| Overall | 7,604.1 | 9,281.6 | 11,462.4 | 14,537.6 | 18,521.3 | 23,758.0 | 30,624.1 | 39,321.3 | 50,370.6 | 64,217.5 | 81,748.9 | 103,595.4 | 130,633.8 | 27.6% |
Related regional statistics
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