Europe Podcast Advertising Market Size & Outlook

The podcast advertising market in Europe is expected to reach a projected revenue of US$ 10,401.0 million by 2030. A compound annual growth rate of 14.3% is expected of Europe podcast advertising market from 2024 to 2030.
Revenue, 2023 (US$M)
$4,070.4
Forecast, 2030 (US$M)
$10,401.0
CAGR, 2024 - 2030
14.3%
Report Coverage
Europe

Europe podcast advertising market highlights

  • The Europe podcast advertising market generated a revenue of USD 4,070.4 million in 2023.
  • The market is expected to grow at a CAGR of 14.3% from 2024 to 2030.
  • In terms of segment, host-read ads was the largest revenue generating ad type in 2023.
  • Supplied Ads is the most lucrative ad type segment registering the fastest growth during the forecast period.
  • Country-wise, Spain is expected to register the highest CAGR from 2024 to 2030.


Europe data book summary

Market revenue in 2023USD 4,070.4 million
Market revenue in 2030USD 10,401.0 million
Growth rate14.3% (CAGR from 2023 to 2030)
Largest segmentHost-read ads
Fastest growing segmentSupplied Ads
Historical data covered2018 - 2022
Base year for estimation2023
Forecast period covered2024 - 2030
Quantitative unitsRevenue in USD million
Market segmentationPre-Roll Ads, Host-read Ads, Supplied Ads
Key market players worldwideAmazon.com Inc, Acast AB Ordinary Shares, Audacy Inc, Spotify Technology SA, Sirius XM Holdings Inc, AdvertiseCast, Libsyn, Podbean LLC, SoundCloud


Other key industry trends

  • In terms of revenue, Europe region accounted for 27.3% of the global podcast advertising market in 2023.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • MEA is the fastest growing regional market and is projected to reach USD 2,407.4 million by 2030.

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Podcast Advertising Market Companies

Name Profile # Employees HQ Website

Europe podcast advertising market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to podcast advertising market will help companies and investors design strategic landscapes.


Host-read ads was the largest segment with a revenue share of 62.48% in 2023. Horizon Databook has segmented the Europe podcast advertising market based on pre-roll ads, host-read ads, supplied ads covering the revenue growth of each sub-segment from 2018 to 2030.


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Target buyers of Europe podcast advertising market databook

  • Our clientele includes a mix of podcast advertising market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of continent-level data and insights on the Europe podcast advertising market , including forecasts for subscribers. This continent databook contains high-level insights into Europe podcast advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Europe podcast advertising market size, by country, 2018-2030 (US$M)

Europe Podcast Advertising Market Outlook Share, 2023 & 2030 (US$M)

Europe podcast advertising market size, by country, 2018-2030 (US$M)

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