Global Podcast Advertising Market Size & Outlook
Global podcast advertising market, 2018-2030 (US$M)
Related Markets
Global podcast advertising market highlights
- The global podcast advertising market generated a revenue of USD 14,913.8 million in 2023 and is expected to reach USD 38,279.7 million by 2030.
- The market is expected to grow at a CAGR (2024 - 2030) of 14.4% by 2030.
- In terms of segment, host-read ads accounted for a revenue of USD 9,299.4 million in 2023.
- Supplied Ads is the most lucrative ad type segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2023.
- Country-wise, U.S. is expected to register the highest CAGR from 2024 to 2030.
Global data book summary
| Market revenue in 2023 | USD 14,913.8 million |
| Market revenue in 2030 | USD 38,279.7 million |
| Growth rate | 14.4% (CAGR from 2023 to 2030) |
| Largest segment | Host-read ads |
| Fastest growing segment | Supplied Ads |
| Historical data covered | 2018 - 2022 |
| Base year for estimation | 2023 |
| Forecast period covered | 2024 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Pre-Roll Ads, Host-read Ads, Supplied Ads |
Other key industry trends
- In terms of revenue, the North America accounted for 34.7% of the global podcast advertising market in 2023.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, U.S. is the fastest growing regional market and is projected to reach USD 10,520.6 million by 2030.
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Podcast Advertising Market Scope
Podcast Advertising Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|
Global podcast advertising market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to podcast advertising market will help companies and investors design strategic landscapes.
Host-read ads was the largest segment with a revenue share of 62.35% in 2023. Horizon Databook has segmented the Global podcast advertising market based on pre-roll ads, host-read ads, supplied ads covering the revenue growth of each sub-segment from 2018 to 2030.
- Global Podcast Advertising Ad Type Outlook (Revenue, USD Million, 2018-2030)
- Pre-Roll Ads
- Host-read Ads
- Supplied Ads
- Global Podcast Advertising Campaign Type Outlook (Revenue, USD Million, 2018-2030)
- Brand Awareness Ads
- Direct Response Ads
- Branded Content
- Global Podcast Advertising Content Genre Outlook (Revenue, USD Million, 2018-2030)
- News & Politics
- Society & Culture
- Comedy
- Sports
- Others
- Global Podcast Advertising Industry Outlook (Revenue, USD Million, 2018-2030)
- BFSI
- Media & Entertainment
- Retail
- IT & Telecommunication
- Healthcare
- Automotive
- Travel & Tourism
- Food & Beverage
- Others
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Target buyers of Global podcast advertising market databook
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Our clientele includes a mix of podcast advertising market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of global-level data and insights on the Global podcast advertising market , including forecasts for subscribers. This global databook contains high-level insights into Global podcast advertising market from 2018 to 2030, including revenue numbers, major trends, and company profiles.
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Global podcast advertising market size, by regions, 2018-2030 (US$M)
Top 10 countries: Podcast advertising market size, 2023 (US$M)
Global podcast advertising market share, by ad type, 2023 & 2030 (%, US$M)
Podcast advertising market: Opportunity assessment by country
Global podcast advertising market, by region, 2023 (US$M)
| Ad Type | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | CAGR |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| North America | 1,060.5 | 1,517.1 | 1,751.3 | 2,678.4 | 3,844.7 | 5,181.4 | 6,602.7 | 8,021.9 | 9,410.6 | 10,594.2 | 11,399.4 | 11,817.4 | 11,847.6 | 12.5% |
| Europe | 775.3 | 1,124.7 | 1,316.8 | 2,043.0 | 2,975.8 | 4,070.4 | 5,265.8 | 6,496.5 | 7,740.8 | 8,853.7 | 9,681.5 | 10,202.6 | 10,401.0 | 14.3% |
| Asia Pacific | 553.3 | 810.7 | 958.7 | 1,502.1 | 2,209.4 | 3,051.5 | 3,985.7 | 4,964.2 | 5,971.2 | 6,893.9 | 7,608.9 | 8,092.7 | 8,325.8 | 15.4% |
| Latin America | 314.9 | 466.4 | 557.3 | 882.2 | 1,310.5 | 1,827.4 | 2,409.4 | 3,028.4 | 3,675.2 | 4,280.0 | 4,763.8 | 5,108.5 | 5,297.9 | 16.4% |
| MEA | 127.7 | 191.4 | 231.4 | 370.4 | 556.0 | 783.1 | 1,042.3 | 1,322.1 | 1,618.5 | 1,900.6 | 2,132.4 | 2,304.3 | 2,407.4 | 17.4% |
| Overall | 2,831.7 | 4,110.3 | 4,815.5 | 7,476.0 | 10,896.3 | 14,913.8 | 19,305.9 | 23,833.1 | 28,416.2 | 32,522.4 | 35,586.0 | 37,525.4 | 38,279.7 | 14.4% |
Related regional statistics
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