Global Personalized Vitamins Market Size & Outlook

The global personalized vitamins market size was estimated at USD 4,877.4 million in 2024 and is projected to reach USD 9,893.6 million by 2030, growing at a CAGR of 13.2% from 2025 to 2030.
Revenue, 2024 (US$M)
$4,877.4
Forecast, 2030 (US$M)
$9,893.6
CAGR, 2025 - 2030
13.2%
Report Coverage
Worldwide

Global personalized vitamins market, 2018-2030 (US$M)

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Global personalized vitamins market highlights

  • The global personalized vitamins market generated a revenue of USD 4,877.4 million in 2024 and is expected to reach USD 9,893.6 million by 2030.
  • The market is expected to grow at a CAGR (2025 - 2030) of 13.2% by 2030.
  • In terms of segment, disease-based supplements accounted for a revenue of USD 3,691.8 million in 2024.
  • Disease-Based Supplements is the most lucrative application segment registering the fastest growth during the forecast period.
  • In terms of region, North America was the largest revenue generating market in 2024.
  • Country-wise, India is expected to register the highest CAGR from 2025 to 2030.

Global data book summary

Market revenue in 2024USD 4,877.4 million
Market revenue in 2030USD 9,893.6 million
Growth rate13.2% (CAGR from 2025 to 2030)
Largest segmentDisease-based supplements
Fastest growing segmentDisease-Based Supplements
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationWellness Supplements, Disease-Based Supplements

Other key industry trends

  • In terms of revenue, the North America accounted for 37.9% of the global personalized vitamins market in 2024.
  • By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
  • By country, India is the fastest growing regional market and is projected to reach USD 518.1 million by 2030.

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Personalized Vitamins Market Companies

Name Profile # Employees HQ Website
Vous Vitamin View profile 1-10 Highland Park, Illinois, United States, North America https://www.vousvitamin.com/
HUM Nutrition View profile 11-50 Los Angeles, California, United States, North America https://www.humnutrition.com/
DNAFit View profile 51-100 London, England, United Kingdom, Europe https://www.dnafit.com
Herbalife Nutrition View profile 10001+ Los Angeles, California, United States, North America https://www.herbalife.com
Metagenics View profile 501-1000 Aliso Viejo, California, United States, North America http://metagenics.com
Viome View profile 101-250 Bellevue, Washington, United States, North America https://www.viome.com
Amway Corporation View profile 10001+ Ada, Michigan, United States, North America http://www.amway.com
Bayer AG View profile 99723 Kaiser-Wilhelm-Allee 1, Leverkusen, NW, Germany, 51368 https://www.bayer.com
Abbott Laboratories View profile 114000 100 Abbott Park Road, Abbott Park, IL, United States, 60064-6400 https://www.abbottinvestor.com

Global personalized vitamins market outlook

The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to personalized vitamins market will help companies and investors design strategic landscapes.


Disease-based supplements was the largest segment with a revenue share of 75.69% in 2024. Horizon Databook has segmented the Global personalized vitamins market based on wellness supplements, disease-based supplements covering the revenue growth of each sub-segment from 2018 to 2030.


  • Global Personalized Vitamins Application Outlook (Revenue, USD Million, 2018-2030)
    • Wellness Supplements
    • Disease-Based Supplements
  • Global Personalized Vitamins Dosage Form Outlook (Revenue, USD Million, 2018-2030)
    • Tablets
    • Capsules
    • Powders
    • Liquid
    • Gummies/Chewables
    • Softgels
  • Global Personalized Vitamins Distribution Channel Outlook (Revenue, USD Million, 2018-2030)
    • Supermarkets/Hypermarkets
    • Specialty Stores
    • Retail Pharmacies
    • Online pharmacies & E-commerce site
  • Global Personalized Vitamins Age Group Outlook (Revenue, USD Million, 2018-2030)
    • Pediatric
    • Adults
    • Geriatric

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Target buyers of Global personalized vitamins market databook

  • Our clientele includes a mix of personalized vitamins market companies, investment firms, advisory firms & academic institutions.
  • 30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
  • Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
  • The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.

Horizon Databook provides a detailed overview of global-level data and insights on the Global personalized vitamins market , including forecasts for subscribers. This global databook contains high-level insights into Global personalized vitamins market from 2018 to 2030, including revenue numbers, major trends, and company profiles.

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Global personalized vitamins market size, by regions, 2018-2030 (US$M)

Top 10 countries: Personalized vitamins market size, 2024 (US$M)

Global personalized vitamins market share, by application, 2024 & 2030 (%, US$M)

Personalized vitamins market: Opportunity assessment by country

Global personalized vitamins market, by region, 2024 (US$M)

Global personalized vitamins market size, by regions, 2018-2030 (US$M)

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