Global Personalized Testing & Supplements Market Size & Outlook
Global personalized testing & supplements market, 2021-2033 (US$M)
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Global personalized testing & supplements market highlights
- The global personalized testing & supplements market generated a revenue of USD 13,576.9 million in 2025 and is expected to reach USD 46,327.9 million by 2033.
- The market is expected to grow at a CAGR (2026 - 2033) of 16.7% by 2033.
- In terms of segment, personalized supplements accounted for a revenue of USD 12,867.5 million in 2025.
- Personalized Testing is the most lucrative service segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2025.
- Country-wise, Germany is expected to register the highest CAGR from 2026 to 2033.
Global data book summary
| Market revenue in 2025 | USD 13,576.9 million |
| Market revenue in 2033 | USD 46,327.9 million |
| Growth rate | 16.7% (CAGR from 2026 to 2033) |
| Largest segment | Personalized supplements |
| Fastest growing segment | Personalized Testing |
| Historical data covered | 2021 - 2024 |
| Base year for estimation | 2025 |
| Forecast period covered | 2026 - 2033 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Personalized Supplements, Personalized Recommendations, Personalized Testing |
Other key industry trends
- In terms of revenue, the North America accounted for 57.2% of the global personalized testing & supplements market in 2025.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2033.
- By country, Germany is the fastest growing regional market and is projected to reach USD 3,530.4 million by 2033.
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Personalized Testing & Supplements Market Scope
Personalized Testing & Supplements Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| MyDNA | View profile | 11-50 | Melbourne, Victoria, Australia, Oceania | https://www.mydna.life/ |
| Baze | View profile | 11-50 | Berlin, Berlin, Germany, Europe | https://www.baze.com/ |
| Viome | View profile | 101-250 | Bellevue, Washington, United States, North America | https://www.viome.com |
| DSM Nutritional Products | View profile | - | Parsippany, New Jersey, United States, North America | - |
| GNC Holdings | View profile | 10001+ | Pittsburgh, Pennsylvania, United States, North America | https://www.gnc.com/ |
| Thorne Research Inc. | View profile | 251-500 | New York, New York, United States, North America | https://www.thorne.com |
| Vitamin Shoppe | View profile | 5001-10000 | North Bergen, New Jersey, United States, North America | https://www.vitaminshoppe.com |
| Pharmavite | View profile | 1001-5000 | Northridge, California, United States, North America | http://www.pharmavite.com |
| LifeNome Inc. | View profile | 11-50 | New York, New York, United States, North America | https://www.lifenome.com |
| Nestle SA | View profile | 270000 | Avenue Nestle 55, Vevey, Switzerland, CH-1800 | https://www.nestle.com |
Global personalized testing & supplements market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to personalized testing & supplements market will help companies and investors design strategic landscapes.
Personalized supplements was the largest segment with a revenue share of 94.77% in 2025. Horizon Databook has segmented the Global personalized testing & supplements market based on personalized supplements, personalized recommendations, personalized testing covering the revenue growth of each sub-segment from 2021 to 2033.
- Global Personalized Testing & Supplements Service Outlook (Revenue, USD Million, 2021-2033)
- Personalized Testing
- Wearable Device & App-based Tests
- DNA Tests
- Blood Tests
- Others
- Personalized Supplements
- Proteins & Amino Acid
- Probiotics
- Herbal/Botanic
- Vitamins
- Others
- Minerals
- Personalized Recommendations
- Continuous
- Fixed
- Repeat
- Personalized Testing
- Global Personalized Testing & Supplements Application Outlook (Revenue, USD Million, 2021-2033)
- Deficiency Management
- Others
- General Health & Wellness
- Global Personalized Testing & Supplements Service Provider Outlook (Revenue, USD Million, 2021-2033)
- Personalized Testing & Supplement Companies (DTC)
- Dieticians & Nutritionists
- Others
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Target buyers of Global personalized testing & supplements market databook
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Our clientele includes a mix of personalized testing & supplements market companies, investment firms, advisory firms & academic institutions.
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30% of our revenue is generated working with investment firms and helping them identify viable opportunity areas.
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Approximately 65% of our revenue is generated working with competitive intelligence & market intelligence teams of market participants (manufacturers, service providers, etc.).
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The rest of the revenue is generated working with academic and research not-for-profit institutes. We do our bit of pro-bono by working with these institutions at subsidized rates.
Horizon Databook provides a detailed overview of global-level data and insights on the Global personalized testing & supplements market , including forecasts for subscribers. This global databook contains high-level insights into Global personalized testing & supplements market from 2021 to 2033, including revenue numbers, major trends, and company profiles.
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Global personalized testing & supplements market size, by regions, 2021-2033 (US$M)
Top 10 countries: Personalized testing & supplements market size, 2025 (US$M)
Global personalized testing & supplements market share, by application, 2025 & 2033 (%, US$M)
Personalized testing & supplements market: Opportunity assessment by country
Global personalized testing & supplements market, by region, 2025 (US$M)
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