Middle East & Africa Personal Lubricants Market Size & Outlook
Related Markets
MEA personal lubricants market highlights
- The MEA personal lubricants market generated a revenue of USD 95.5 million in 2024.
- The market is expected to grow at a CAGR of 9.7% from 2025 to 2030.
- In terms of segment, water-based was the largest revenue generating type in 2024.
- Silicone-based is the most lucrative type segment registering the fastest growth during the forecast period.
- Country-wise, Saudi Arabia is expected to register the highest CAGR from 2025 to 2030.
MEA data book summary
| Market revenue in 2024 | USD 95.5 million |
| Market revenue in 2030 | USD 166.0 million |
| Growth rate | 9.7% (CAGR from 2024 to 2030) |
| Largest segment | Water-based |
| Fastest growing segment | Silicone-based |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Water-based, Silicone-based, Oil-based |
| Key market players worldwide | Reckitt Benckiser Group PLC, Church & Dwight Co Inc, Frank Mayer and Associates, Biofilm, Trigg Laboratories, Lifestyles Healthcare, The Yes Yes Company, Lovehoney, Überlube, Sliquid |
Other key industry trends
- In terms of revenue, MEA region accounted for 6.0% of the global personal lubricants market in 2024.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 596.1 million by 2030.
Water-based was the largest segment with a revenue share of 52.98% in 2024. Horizon Databook has segmented the Middle East & Africa personal lubricants market based on water-based, silicone-based, oil-based covering the revenue growth of each sub-segment from 2018 to 2030.
The MEA market is impacted majorly by lack of awareness about the benefits of lubricants with condoms, inadequate promotion, and limited distribution in majority of the countries in this region. Several countries in the MEA region face religious restrictions that prohibit men and women from using any kind of personal lubricant.
However, the use of lubricants in this region is increasing with growing awareness and preference for sexual wellness. The use of lubricants in this region is largely dependent on the age group and the type of relationship between partners.
Thus, MEA personal lubricant market is expected to witness lucrative growth owing to increase in demand in high-risk communities and rise in healthcare reforms, to prevent HIV cases in low- and middle-income countries.
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Personal Lubricants Market Scope
Personal Lubricants Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Sliquid | View profile | 1-10 | Dallas, Texas, United States, North America | https://sliquid.com |
| Überlube | View profile | 11-50 | Skokie, Illinois, United States, North America | https://uberlube.com |
| Lovehoney | View profile | 501-1000 | Bath, Bath and North East Somerset, United Kingdom, Europe | https://www.lovehoneygroup.com/ |
| The Yes Yes Company | View profile | 11-50 | Greatham, Hampshire, United Kingdom, Europe | https://www.yesyesyes.org |
| Trigg Laboratories | View profile | 11-50 | Las Vegas, Nevada, United States, North America | https://www.trigglabs.com |
| Biofilm | View profile | 51-100 | Vista, California, United States, North America | https://biofilm.com/ |
| Lifestyles Healthcare | View profile | 1001-5000 | Brussels, Brussels Hoofdstedelijk Gewest, Belgium, Europe | https://www.lifestylesglobal.com/ |
| Frank Mayer and Associates | View profile | 51-100 | Grafton, Wisconsin, United States, North America | http://www.frankmayer.com/ |
| Reckitt Benckiser Group PLC | View profile | 40000 | 103-105 Bath Road, Slough, Berkshire, United Kingdom, SL1 3UH | https://www.reckitt.com |
| Church & Dwight Co Inc | View profile | 5550 | 500 Charles Ewing Boulevard, Ewing, NJ, United States, 08628 | https://www.churchdwight.com |
MEA personal lubricants market size, by country, 2018-2030 (US$M)
Middle East & Africa Personal Lubricants Market Outlook Share, 2024 & 2030 (US$M)
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