Global Personal Lubricants Market Size & Outlook
Global personal lubricants market, 2018-2030 (US$M)
Related Markets
Global personal lubricants market highlights
- The global personal lubricants market generated a revenue of USD 1,586.0 million in 2024 and is expected to reach USD 2,772.8 million by 2030.
- The market is expected to grow at a CAGR (2025 - 2030) of 9.8% by 2030.
- In terms of segment, water-based accounted for a revenue of USD 832.0 million in 2024.
- Silicone-based is the most lucrative type segment registering the fastest growth during the forecast period.
- In terms of region, North America was the largest revenue generating market in 2024.
- Country-wise, UK is expected to register the highest CAGR from 2025 to 2030.
Global data book summary
| Market revenue in 2024 | USD 1,586.0 million |
| Market revenue in 2030 | USD 2,772.8 million |
| Growth rate | 9.8% (CAGR from 2024 to 2030) |
| Largest segment | Water-based |
| Fastest growing segment | Silicone-based |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Water-based, Silicone-based, Oil-based |
Other key industry trends
- In terms of revenue, the North America accounted for 43.9% of the global personal lubricants market in 2024.
- By country, the U.S. is projected to lead the global market in terms of revenue in 2030.
- By country, UK is the fastest growing regional market and is projected to reach USD 155.8 million by 2030.
Water-based was the largest segment with a revenue share of 52.46% in 2024. Horizon Databook has segmented the Global personal lubricants market based on water-based, silicone-based, oil-based covering the revenue growth of each sub-segment from 2018 to 2030.
The stigma associated with sexual activities & experimenting is reducing due to liberalization and growing acceptance of same-gender attraction. Sex-positive movements have helped clear stereotypes related to gender, age, and social construct of people. Acceptance of the LGBTQIA+ community is promoting the adoption of lubricants and other such accessories.
Women are more interested in discussions about sexuality and are experimenting with sexual wellness products without hesitation. According to the U.S. Census data and Simmons National Consumer Survey (NHCS), around 49 million U.S. individuals were reported to be using personal lubricants in 2020. Marketing strategies used for these products are changing.
Manufacturers are rebranding the use of lubricants as a healthy means of improving sex life and removing the stigma associated with sexual wellness products. For instance, in May 2018, the pjur group announced an advertising partnership with GQ, Cosmopolitan, and Playboy.
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Personal Lubricants Market Scope
Personal Lubricants Market Companies
| Name | Profile | # Employees | HQ | Website |
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Global personal lubricants market size, by regions, 2018-2030 (US$M)
Top 10 countries: Personal lubricants market size, 2024 (US$M)
Global personal lubricants market share, by type, 2024 & 2030 (%, US$M)
Personal lubricants market: Opportunity assessment by country
Global personal lubricants market, by region, 2024 (US$M)
| Type | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 | 2027 | 2028 | 2029 | 2030 | CAGR |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| North America | 423.4 | 455.3 | 499.8 | 543.4 | 589.0 | 639.8 | 696.3 | 759.3 | 829.7 | 908.4 | 996.5 | 1,095.3 | 1,206.3 | 9.6% |
| Europe | 235.2 | 252.3 | 276.2 | 299.4 | 323.7 | 350.7 | 380.6 | 413.9 | 451.0 | 492.3 | 538.6 | 590.3 | 648.2 | 9.3% |
| Asia Pacific | 185.3 | 201.4 | 223.4 | 245.4 | 268.7 | 294.9 | 324.2 | 357.2 | 394.2 | 435.9 | 482.9 | 536.0 | 596.1 | 10.7% |
| Latin America | 53.9 | 58.1 | 63.8 | 69.5 | 75.4 | 82.0 | 89.4 | 97.6 | 106.8 | 117.1 | 128.6 | 141.5 | 156.1 | 9.7% |
| MEA | 57.9 | 62.3 | 68.4 | 74.4 | 80.7 | 87.7 | 95.5 | 104.2 | 113.9 | 124.8 | 137.0 | 150.6 | 166.0 | 9.7% |
| Overall | 955.6 | 1,029.3 | 1,131.6 | 1,232.0 | 1,337.6 | 1,455.0 | 1,586.0 | 1,732.2 | 1,895.6 | 2,078.5 | 2,283.6 | 2,513.8 | 2,772.8 | 9.8% |
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