Latin America Personal Lubricants Market Size & Outlook

The personal lubricants market in Latin America is expected to reach a projected revenue of US$ 156.1 million by 2030. A compound annual growth rate of 9.7% is expected of Latin America personal lubricants market from 2025 to 2030.
Revenue, 2024 (US$M)
$89.4
Forecast, 2030 (US$M)
$156.1
CAGR, 2025 - 2030
9.7%
Report Coverage
Latin America

Latin America personal lubricants market highlights

  • The Latin America personal lubricants market generated a revenue of USD 89.4 million in 2024.
  • The market is expected to grow at a CAGR of 9.7% from 2025 to 2030.
  • In terms of segment, water-based was the largest revenue generating type in 2024.
  • Silicone-based is the most lucrative type segment registering the fastest growth during the forecast period.
  • Country-wise, Argentina is expected to register the highest CAGR from 2025 to 2030.


Latin America data book summary

Market revenue in 2024USD 89.4 million
Market revenue in 2030USD 156.1 million
Growth rate9.7% (CAGR from 2024 to 2030)
Largest segmentWater-based
Fastest growing segmentSilicone-based
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationWater-based, Silicone-based, Oil-based
Key market players worldwideReckitt Benckiser Group PLC, Church & Dwight Co Inc, Frank Mayer and Associates, Biofilm, Trigg Laboratories, Lifestyles Healthcare, The Yes Yes Company, Lovehoney, Überlube, Sliquid


Other key industry trends

  • In terms of revenue, Latin America region accounted for 5.6% of the global personal lubricants market in 2024.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 596.1 million by 2030.

Water-based was the largest segment with a revenue share of 53.69% in 2024. Horizon Databook has segmented the Latin America personal lubricants market based on water-based, silicone-based, oil-based covering the revenue growth of each sub-segment from 2018 to 2030.


The personal lubricant market in Latin America is anticipated to grow during the forecast period. Key factors driving the market include the availability of different flavors of lubricants and increasing acceptance of sex toys in Latin America.

The Pan American Health Organization (PAHO) started a comprehensive condom and lubricant programming, an initiative that ensures easy access to condoms and their consistent use by sexually active individuals. Systematic and appropriate use of condoms & compatible lubricants is suggested for all major population groups to inhibit sexual transmission of STIs and HIV.

However, in LAC, the supply is frequently insufficient to fulfill the demands of a significant proportion of the population. The majority of LAC countries do not provide lubricants and condoms to young people or the general public.

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Personal Lubricants Market Companies

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Latin America personal lubricants market size, by country, 2018-2030 (US$M)

Latin America Personal Lubricants Market Outlook Share, 2024 & 2030 (US$M)

Latin America personal lubricants market size, by country, 2018-2030 (US$M)

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