Europe Personal Lubricants Market Size & Outlook, 2024-2030
Related Markets
Europe personal lubricants market highlights
- The Europe personal lubricants market generated a revenue of USD 380.6 million in 2024.
- The market is expected to grow at a CAGR of 9.3% from 2025 to 2030.
- In terms of segment, water-based was the largest revenue generating type in 2024.
- Water-based is the most lucrative type segment registering the fastest growth during the forecast period.
- Country-wise, Italy is expected to register the highest CAGR from 2025 to 2030.
Europe data book summary
| Market revenue in 2024 | USD 380.6 million |
| Market revenue in 2030 | USD 648.2 million |
| Growth rate | 9.3% (CAGR from 2024 to 2030) |
| Largest segment | Water-based |
| Fastest growing segment | Water-based |
| Historical data covered | 2018 - 2023 |
| Base year for estimation | 2024 |
| Forecast period covered | 2025 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Water-based, Silicone-based, Oil-based |
| Key market players worldwide | Reckitt Benckiser Group PLC, Church & Dwight Co Inc, Frank Mayer and Associates, Biofilm, Trigg Laboratories, Lifestyles Healthcare, The Yes Yes Company, Lovehoney, Überlube, Sliquid |
Other key industry trends
- In terms of revenue, Europe region accounted for 24.0% of the global personal lubricants market in 2024.
- Globally, North America is projected to lead the regional market in terms of revenue in 2030.
- Asia Pacific is the fastest growing regional market and is projected to reach USD 596.1 million by 2030.
Water-based was the largest segment with a revenue share of 52.5% in 2024. Horizon Databook has segmented the Europe personal lubricants market based on water-based, silicone-based, oil-based covering the revenue growth of each sub-segment from 2018 to 2030.
Europe held the second-largest share of the market with growing demand from Germany, the UK, France, and other western European countries. Lubricant manufacturers are focused on creating awareness regarding the management of vaginal dryness that can lead to abrasions and chafing of the skin, increasing susceptibility to STIs.
For instance, in August 2017, SASMAR, a France-based consumer health company, launched a global campaign by distributing free samples of its long-lasting formulation of personal lubricants in the UK, U.S., and Australia.
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Personal Lubricants Market Scope
Personal Lubricants Market Companies
| Name | Profile | # Employees | HQ | Website |
|---|---|---|---|---|
| Sliquid | View profile | 1-10 | Dallas, Texas, United States, North America | https://sliquid.com |
| Überlube | View profile | 11-50 | Skokie, Illinois, United States, North America | https://uberlube.com |
| Lovehoney | View profile | 501-1000 | Bath, Bath and North East Somerset, United Kingdom, Europe | https://www.lovehoneygroup.com/ |
| The Yes Yes Company | View profile | 11-50 | Greatham, Hampshire, United Kingdom, Europe | https://www.yesyesyes.org |
| Trigg Laboratories | View profile | 11-50 | Las Vegas, Nevada, United States, North America | https://www.trigglabs.com |
| Biofilm | View profile | 51-100 | Vista, California, United States, North America | https://biofilm.com/ |
| Lifestyles Healthcare | View profile | 1001-5000 | Brussels, Brussels Hoofdstedelijk Gewest, Belgium, Europe | https://www.lifestylesglobal.com/ |
| Frank Mayer and Associates | View profile | 51-100 | Grafton, Wisconsin, United States, North America | http://www.frankmayer.com/ |
| Reckitt Benckiser Group PLC | View profile | 40000 | 103-105 Bath Road, Slough, Berkshire, United Kingdom, SL1 3UH | https://www.reckitt.com |
| Church & Dwight Co Inc | View profile | 5550 | 500 Charles Ewing Boulevard, Ewing, NJ, United States, 08628 | https://www.churchdwight.com |
Europe personal lubricants market size, by country, 2018-2030 (US$M)
Europe Personal Lubricants Market Outlook Share, 2024 & 2030 (US$M)
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