Asia Pacific Personal Lubricants Market Size & Outlook

The personal lubricants market in Asia Pacific is expected to reach a projected revenue of US$ 596.1 million by 2030. A compound annual growth rate of 10.7% is expected of Asia Pacific personal lubricants market from 2025 to 2030.
Revenue, 2024 (US$M)
$324.2
Forecast, 2030 (US$M)
$596.1
CAGR, 2025 - 2030
10.7%
Report Coverage
Asia Pacific

Asia Pacific personal lubricants market highlights

  • The Asia Pacific personal lubricants market generated a revenue of USD 324.2 million in 2024.
  • The market is expected to grow at a CAGR of 10.7% from 2025 to 2030.
  • In terms of segment, water-based was the largest revenue generating type in 2024.
  • Silicone-based is the most lucrative type segment registering the fastest growth during the forecast period.
  • Country-wise, South Korea is expected to register the highest CAGR from 2025 to 2030.


Asia Pacific data book summary

Market revenue in 2024USD 324.2 million
Market revenue in 2030USD 596.1 million
Growth rate10.7% (CAGR from 2024 to 2030)
Largest segmentWater-based
Fastest growing segmentSilicone-based
Historical data covered2018 - 2023
Base year for estimation2024
Forecast period covered2025 - 2030
Quantitative unitsRevenue in USD million
Market segmentationWater-based, Silicone-based, Oil-based
Key market players worldwideReckitt Benckiser Group PLC, Church & Dwight Co Inc, Frank Mayer and Associates, Biofilm, Trigg Laboratories, Lifestyles Healthcare, The Yes Yes Company, Lovehoney, Überlube, Sliquid


Other key industry trends

  • In terms of revenue, Asia Pacific region accounted for 20.4% of the global personal lubricants market in 2024.
  • Globally, North America is projected to lead the regional market in terms of revenue in 2030.
  • Asia Pacific is the fastest growing regional market and is projected to reach USD 596.1 million by 2030.

Water-based was the largest segment with a revenue share of 53.08% in 2024. Horizon Databook has segmented the Asia Pacific personal lubricants market based on water-based, silicone-based, oil-based covering the revenue growth of each sub-segment from 2018 to 2030.


Asia Pacific is projected to exhibit the fastest growth over the forecast period, with the growing manufacturing & exports of products from the region and rising demand for personal lubricants in countries such as India, Australia, Japan, & Thailand.

Reducing social stigma by changing customer perception toward sex and increasing number of online retailers are expected to drive demand for personal lubricants in Asia Pacific. Moreover, the growing penetration of these products in online retail stores, pharmacy stores, and local stores is expected to propel the growth of the market.

For instance, personal lubricants are available in various online retail stores in India, including Nykaa, Amazon, Flipkart, AdultsCare, and GetSetWild.com.

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Personal Lubricants Market Companies

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Asia Pacific personal lubricants market size, by country, 2018-2030 (US$M)

Asia Pacific Personal Lubricants Market Outlook Share, 2024 & 2030 (US$M)

Asia Pacific personal lubricants market size, by country, 2018-2030 (US$M)

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