U.S. Personal Care Wipes Market Size & Outlook, 2022-2030
U.S. personal care wipes market, 2017-2030 (US$M)
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U.S. personal care wipes market highlights
- The U.S. personal care wipes market generated a revenue of USD 5,643.2 million in 2022 and is expected to reach USD 6,932.0 million by 2030.
- The U.S. market is expected to grow at a CAGR of 2.6% from 2023 to 2030.
- In terms of segment, baby wipes was the largest revenue generating product in 2022.
- Flushable Wipes is the most lucrative product segment registering the fastest growth during the forecast period.
Personal care wipes market data book summary
| Market revenue in 2022 | USD 5,643.2 million |
| Market revenue in 2030 | USD 6,932.0 million |
| Growth rate | 2.6% (CAGR from 2022 to 2030) |
| Largest segment | Baby wipes |
| Fastest growing segment | Flushable Wipes |
| Historical data | 2017 - 2021 |
| Base year | 2022 |
| Forecast period | 2023 - 2030 |
| Quantitative units | Revenue in USD million |
| Market segmentation | Baby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Flushable Wipes |
| Key market players worldwide | The Honest Co Inc, Procter & Gamble Co, Edgewell Personal Care Co, Johnson & Johnson, Kimberly-Clark Corp, EDANA, Diamond Wipes International, Medline Industries, PDI International, Rockline Industries |
Other key industry trends
- In terms of revenue, U.S. accounted for 25.7% of the global personal care wipes market in 2022.
- Country-wise, U.S. is expected to lead the global market in terms of revenue in 2030.
- In North America, U.S. personal care wipes market is projected to lead the regional market in terms of revenue in 2030.
- Canada is the fastest growing regional market in North America and is projected to reach USD 1,839.3 million by 2030.
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Personal Care Wipes Market Scope
Personal Care Wipes Market Companies
| Name | Profile | # Employees | HQ | Website |
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U.S. personal care wipes market outlook
The databook is designed to serve as a comprehensive guide to navigating this sector. The databook focuses on market statistics denoted in the form of revenue and y-o-y growth and CAGR across the globe and regions. A detailed competitive and opportunity analyses related to personal care wipes market will help companies and investors design strategic landscapes.
Baby wipes was the largest segment with a revenue share of 37.17% in 2022. Horizon Databook has segmented the U.S. personal care wipes market based on baby wipes, facial & cosmetic wipes, hand & body wipes, flushable wipes covering the revenue growth of each sub-segment from 2017 to 2030.
There has been a growing demand for eco-friendly and biodegradable wipes due to increasing environmental concerns. The Plant Based Products Council (PBPC) conducted an annual consumer research study in 2021, surveying 1,054 U.S. adults, which revealed increased consumer interest in renewable and sustainable products.
According to key opinion leaders of The Plant Based Products Council (PBPC), consumers are increasingly interested in sustainable products made from renewable materials. This consumer demand for sustainability is driving innovation in various industries, including beauty and cosmetics. Companies in the country are innovating to create sustainable wipes to cater to this segment.
For instance, in July 2023, Neutrogena America, a U.S.-based cosmetics company, partnered with Lenzing's Veocel fiber brand to develop 100% plant-based makeup removal wipes. These cellulose based wipes can be composted at home in just 35 days. The use of responsibly sourced materials further enhances the appeal of these wipes to eco-conscious consumers.
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Target buyers of U.S. personal care wipes market databook
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Our clientele includes a mix of personal care wipes market companies, investment firms, advisory firms & academic institutions.
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Horizon Databook provides a detailed overview of country-level data and insights on the U.S. personal care wipes market , including forecasts for subscribers. This country databook contains high-level insights into U.S. personal care wipes market from 2017 to 2030, including revenue numbers, major trends, and company profiles.
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U.S. personal care wipes market size, by product, 2017-2030 (US$M)
U.S. Personal Care Wipes Market Outlook Share, 2022 & 2030 (US$M)
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